The calls are going into the districts held by Mollohan (W.Va. - 1) and Democratic Congressional Campaign Committee Chairman Rahm Emanuel (Ill. -5); they are
also targeting voters represented by Melissa Bean (Ill. -8) and Chet Edwards (Texas - 17)-- two of the biggest targets for Republicans this fall.
Not exact matches
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and
also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for
targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «
targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with
voter databases in each state, (and assuming any «data gaps» could not be «filled in from
targeted online samples», as it
also puts it).
As Dilday observed, there's a challenge in lumping all singles together: «This rather large and amorphous body does not define itself as a group; the
voters in it are
also often folded into other
target demographic categories, including younger
voters, ethnic groups, divorced people, widowers and those older adults who have never married.»
DSPolitical will be happy to help: «Beginning today, DSPolitical will
also be making the
targeting of these
voters available to all Democratic candidates and progressive causes.»
Her staff
also understand the power of online advertising to deliver specific messages to the right
voters, which will work to boost turnout among groups who've been the
target of Trumpian attacks.
For instance, a campaign might run
voter - file
targeted ads designed to recruit and persuade local
voters, plus geo -
targeted Google and Facebook ads
also aimed (as best as possible) at local
voters.
Another consideration: just about any campaign can
also benefit from having a body of clear, topical and
targeted content on published on the web in a variety of outlets, since
voters, bloggers and journalists alike will be turning to Google and other search engines for basic information about races and candidates.
Regardless of their size, though, just about any campaign can
also benefit from having a body of clear, topical and
targeted content on the web in a variety of outlets, since
voters, bloggers and journalists alike will be turning to Mr. Google for basic information about local races.
Organizing like this
also solves the problem of knowing exactly how many times a
targeted voter or supporter has been touched.
Second, the more optimistic one outlined by Peter Wielhouwer in the early 2000s, suggesting that more sophisticated
targeting would
also allow campaigns to identify more
voters it makes sense to talk to and try to motivate, and thus expand the electorate as more people are turned out to vote.
And since Cambridge Analytica was working for Donald Trump, had worked on Brexit, and was making practical use of this psychological research and not only
targeted potential Trump
voters but
also tried to depress potential Clinton
voters from casting their vote, the public outrage was high.
Besides the Big Questions for 2012 we talked about yesterday, the current Campaigns & Elections TechBytes column
also looks at some
targeting options beyond those involving digital cookies and
voter databases.
Just as in 2008, when the campaign saw over a billion minutes of video viewing, Obama's staff
also posted a slew of individual video clips, often several per day, and often designed to deliver a
targeted message to a specific audience of
voters... or campaign volunteers.
Online advertising (if
targeted correctly) would let them hit the right
voters with the right messages through cost - effective channels, for instance, and it would
also generate data (click rates, conversion rates, etc.) that would help the groups evaluate how well their messaging works with different demographics.
Saland's campaign and Senate Republicans
also touted their absentee ballot program and
targeting of specific
voters in the lawmaker's first serious party primary.
Ukip is
targeting our traditional heartlands, not only do we need strong leadership to reconnect with these
voters but
also to make connections with those who voted to remain in the EU.
In addition to $ 11 million spent on TV advertisements, as the New York Times reported, often
targeting Republican candidate Rob Astorino, the Wall Street Journal reported Sunday on the traditional
voter turn - out operation underway in support of Cuomo from various unions, and the New York State Democratic Committee has
also been mailing out almost daily leaflets in support of Cuomo and especially Hochul.
This appealled to more
target voters than sex education proposal — 43 % — but was
also the suggestion that repelled the most people; 18 % said it would make them less likely to vote Tory.
For instance, a campaign might aim cookie -
targeted ads at its base
voters or identified swing
voters, while
also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instance).
Cambridge was
also paid at least $ 6 million for the work it did helping the Trump campaign identify and
target voters, finance filings show.
In this past cycle, they
also used the latest data analysis and
targeting techniques to decide which
voters to contact, with key information streaming to mobile apps in the hands of canvassers going door - to - door.
Besides, the Plan
also intends to develop a tactile ballot guide; accredit observers with disabilities, collate gender disaggregated data for PWDs and develop
targeted messages, materials suitable for education methodology to reach PWDs; work closely with groups and organizations that work with PWDs to maximize impact of
voter education campaigns and produce educational materials in braille and large font.
Up to Us will
also include a robust social media program that engages
voters and women on Twitter with the hashtag #UptoUs and on Facebook with
targeted content and status updates.
The (c)(4)
targeted mainly legislators, although efforts were
also made to convince
voters to get their representatives to support the legislation.
One might think that the same
voters who wanted to reform school districts would
also want to reform the school finance behemoth — assuming they understood that 66 might make school finance more equitable,
targeted and transparent.
-- The proposals are part of an effort aimed at boosting young entrepreneurship — and
also targeting millennial
voters, many of whom flocked to Bernie Sanders during the primaries.
Voters also showed robust support across demographics for the Clean Energy Standard, the regulatory program implementing Governor Andrew M. Cuomo's objective of reaching 50 % of the state's electric generation from renewable sources by the year 2030 (the 50 - by - 30
target).
Last year, a federal court ruled that the 2013 voting law
also discriminated against Black
voters,
targeting them with «almost surgical precision.»
He
also told The Observer that the group harvested personal data and
targeted voters on Facebook with anti-EU messaging.
Cambridge was
also paid at least $ 6 million for the work it did helping the Trump campaign identify and
target voters, finance filings show.
The company
also did work for former Republican presidential candidate Ben Carson and for the Leave campaign in the United Kingdom where, according to the Daily Beast, it crafted messages
targeting first - time
voters and «those who felt left out of the political process.»
Read
also: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to help
target voters
Robert Mercer, the wealthy Republican donor who bankrolled Cambridge Analytica — the data consulting firm at the center of Facebook's latest privacy scandal —
also was the largest donor to a group that
targeted swing - state
voters with anti-Muslim ads during the 2016 U.S. elections.
Cambridge Analytica, which
also worked on Donald Trump's 2016 bid for president, used the personal information of millions of users who never gave their permission to help campaigns more effectively
target voters.
Indeed, the Obama campaign was heralded for its data savviness in connecting with potential
voters and
also used Facebook profile information to
target ads (though, to be clear, the Obama campaign didn't violate Facebook's terms, as Cambridge Analytica did).
Cambridge Analytica
also bragged publicly about its use of data and
voter modeling during the election, which sparked the interest of David Carroll, a professor at Parsons School of Design who studies media, data
targeting, and campaigns.
When the Russian ads are finally released publicly, Sandberg pledged the
targeting info from those ads would
also be released — meaning we'll see the cohorts of
voters Russia was trying to influence.
It has
also been revealed that using the sophisticated data tools, the firm
targeted swing
voters with just the right messages.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and
also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for
targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «
targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with
voter databases in each state, (and assuming any «data gaps» could not be «filled in from
targeted online samples», as it
also puts it).
Wylie told «Today» that while political ads are
also targeted at specific
voters, the Cambridge effort aimed to make sure people wouldn't know they were getting messages aimed at influencing their views.
The raw data that the firm accessed
also allowed it to use algorithms to
target those who were identified as swing
voters by creating just the right messages for them.
It reportedly
also helped the Leave.EU campaign - on an informal basis - with profiling and
targeting voters on Facebook.