Source's licensing of the FTSE RAFI Equity Income Index Series reflects this,
as alternative benchmarks provide a critical, low cost investment solution to a wide range of market participants.»
Given a mixed small - and mid-cap style of the fund, the iShares Russell Mid-Cap ETF (IWR) could be used as
an alternative benchmark.
We are seeing a new wave of low - cost,
alternative benchmarks and beta exposures come to the fore.
Marketing guru Seth Godin describes here
an alternative benchmark for productivity: deciding what to do is even more important than doing it.