Although the Bullet Bill doesn't appear in Super Mario Land, a sub-species called Bullet Biff does appear.
Not exact matches
Torpedo Teds also appear and can be used the same way as
Bullet Bills,
although Torpedo Teds make a specific radar sound in order to tell the player how close they are.
Although accidental, I threw my hat at
Bullet Bill and suddenly I could control it, both speed and direction.