Unless you are already well established in a certain niche, your time is better spent focusing on perfect
your amazon sales page, cover design, etc..
The amazon sales page is no different than any other web page on the internet.
Not exact matches
My question (s) would be about «marketing» — particularly around what makes a good cover design and what makes a good «Book Description» on your
amazon book
sales page.
Specific, in - depth nuts - and - bolts guides include The Unofficial Scrivener Workbook by M.J. Carlson, Excel for Writers by M. L. Humphrey (walks through how to create spreadsheets that track time spent writing,
page production, year - to - year metrics, and keep track of your works), Excel for Self - Publishers by M. L. Humphrey (amazingly useful for indie authors, how to track ads and effectiveness, revenue by
sales channel, keywords,
amazon reports, and more), and The Author's Guide to Vellum by Chuck Heintzelman (an incredible new app for producing print and eBooks; I'm a total convert myself).
Don't start promoting AT ALL until your
amazon page can convert that traffic to
sales.
I've seen so many authors promoting their book so hard, and when they actually get me to go to their
amazon page, they have no reviews and a low
sales rank!
Writing good
sales copy (the description of the book on your
amazon page) is an art and a science — most authors are very bad about summarizing their story into an attention grabbing, intrigue building lead - in (without giving too much away).
Go big — content 50 self - publishing authors in your genre who are doing decent (in the top 50K or so on
Amazon) and ask if they want to do a group
sale, everyone prices at 99cents for one day, and everyone promotes the discount... link to one
page (probably on your site, or a bigger blog) listing all 50 authors (or every author can copy / paste your post on their own
page, listing the 50 authors, links to the
amazon page, and links to their blog posts.
«Ebook
sales on
amazon are great and all, but as a slice out of the total publishing world, it is not as large as you seem to think... This is why at the top level, you want to go with publishing companies capable of getting physical
pages on supermarket shelves.
They get selected over and over again by the same people inside
amazon (those
sales pushes you to the front
page of your category..