For the second consecutive week, the first two hours of the «Today» show — minus Matt Lauer — surged ahead of the show's main rival, «Good Morning America» — not only capturing its usual lead among people between 25 and 54, the demographic most coveted by advertisers — but
among overall audiences as well.
* Since this survey was distributed by indie authors
among their readers and followers, it shows quite clearly that their
audience is mainly in the Amazon fraction, even though the
overall market share of Tolino vs. Amazon should be more like 50 - 50.