On the other hand, the competition
among smart device applications has been so fierce that Nintendo can not succeed just by releasing any software title with its popular characters or the themes in its popular game franchises.
Not exact matches
Any company that releases a new
smart device application must face the challenge of making it stand out
among the crowd.
This title sparked interest
among many female consumers to pick up this
smart -
device application.
Also, we recognize that attracting consumers» attention
among the myriads of mobile
applications is not easy, and as I said before, we feel that simply releasing our games just as they are on
smart devices would not provide the best entertainment for
smart devices, so we are not going to take any approach of this nature.