Their analysis of marginal seats presented here is based on a paper about to appear online in the journal British Politics.
Labour had been ahead in the polls for 47 of the last 48 months, with the Conservatives below 33 % since 2012, and
analyses of marginal seats were encouraging.
Not exact matches
Analysis of my polling in the forty most
marginal Conservative - held
seats showed that Tory «defectors» and UKIP voters are not the same people.
In any
analysis of the 2015 general election defeat it would follow logically that the best accounts could be given by those that fought and lost
marginal seats.
I had undertaken an
analysis of the potential impact
of the issue on key
marginal seats and sent the findings to the Chairman
of the Tory Party.
I will also show some new
analysis of my recent polling in
marginal seats, which should help us understand the voters who supported us in 2010 but are currently reluctant to do so next time.
Voting intention Our poll shows in these
marginals the Tories are ahead
of Labour by 43 per cent to 36 per cent - that's a mirror image
of Labour's victories in these
seats and a YouGov
analysis suggests it amounts to a 9 per cent swing to the Tories from Labour and a Conservative government with an overall majority
of 60 - 70
seats.
The
analysis concludes that the party has piled up votes in parts
of the country where it would make little difference in a general election, while losing support in key
marginal seats.