• Hands - on experience in strategizing, developing and delivering
effective and innovative digital campaigns • Demonstrated ability to deliver a variety of digital assets such as rich media online
ads, micro sites and social media applications • Qualified to handle digital analytics and web metrics along with the ability to generate,
analyze and interpret correlating data • Proficient in leading the strategy, development, execution and optimization of paid digital efforts
Professional Experience Coca - Cola Refreshments, Inc. (Chicago, IL) 10/2010 — Present Account Manager II • Manage daily activities and train Account Managers in company policies, procedures, and industry best practices • Provide District Sales Managers with information and constructive feedback on Account Managers performance • Responsible for achieving sales objectives through the advance sale of product / brands and packages to large and small stores • Secure additional display space and execute various promotions for enhances sales opportunities • Display plan - o - grams and ensure their utilization in all C - store accounts • Successfully sell incremental displays to support
ad activity, promotions, and other sales initiatives • Track and report results of sales and promotional activities ensuring profitable operations •
Analyze prior year sales and year to date data to forecast future retail sales • Generated a 20 % lift in Vitamin Water sales through
effective tracking and placement of coolers and advertising collateral • Present weekly merchandising and sales information to the team to encourage team participation and execution • Recognized as lead account manager for consistently producing the highest sales volume