You know you've been getting great «results» from buying keyword - rich domains,
building anchor text links and leaving comment spam that all follow this pattern.
Webmasters used to be able to build up thousands
of anchor text links with specific keywords in them and that would get their website to rank for those keywords.
• Avoid using
exact anchor text links too often — A common mistake that many site owners make is to use text anchors that contain exact match keywords, like «car accident lawyer», for example.
The days of
spammy anchor text links are long gone, and brand name anchor text is now a solid choice for safe link building.
Code, site architecture and server issues that affect how search engine bots interact with and index a web site's content are certainly important as are keyword research and the subsequent use of those keywords in tags, on - page copy, markup and
anchor text links between pages.
The changes
regarding anchor texts links be no followed shows that Google could be implying that links are less influential to your rankings.
Usually, they are hooked up with some anti scam site giving them kickbacks
for anchoring their text link on their page for better page ranks within the search engines.
My prediction is that Google will come out with an update in the near future that will greatly devalue keyword -
rich anchor text links.
An anchor text link is a specific keyword or phrase in the text on your site that is hyperlinking to a website URL.
Including full URL links in press releases can often result in an added bonus for link bulding efforts because some content management systems that copy press releases as content from newswire feeds will convert full URLs to a hyper link, but ignore or strip out
anchor text links.
I list a short 50 - word blurb for each book and use
an anchor text link.
• Use more
anchor text links containing semantic keywords — The best way to avoid problems with penalties for making too many anchor text links that are exact match is to create more anchor text links containing semantic keywords.