You'll quickly notice that
anchor text links containing semantic keywords is a great way to give your site ranking a boost.
Not exact matches
Contact the webmasters of prominent websites that
link to you and ask them to change «click here» to an
anchor text that
contains relevant keywords, an
anchor text that encourages clicking through, or - ideally - a combination of both.
Virtually all of the sites that had been penalized had over 60 percent of their inbound
links containing exact match
anchor text.
Those
links will help improve the authority of your domain as a whole, but are often very general and do not
contain keyword - rich
anchor text, or point to meaningful pages.
They typically focus on buying as many
links as possible with
anchor text that
contains these targeted keywords.
Typically a footer
link contains «
anchor text» only, with no contextual or surrounding description.
• Avoid using exact
anchor text links too often — A common mistake that many site owners make is to use
text anchors that
contain exact match keywords, like «car accident lawyer», for example.