And while they highlight celebrity endorsements for
big companies (with the exception of Rebecca Minkoff, who
was making clothes out of her studio
apartment at the time), the good business lessons learned from setting up and cashing in on
such high - vis endorsement
deals can easily
be applied to small companies.
This wouldn't
be a good stroller if you
were trying to lug it up and down steps to your
apartment or get it in and out of the trunk with a baby in one arm, but if you just want to use it for trips around your neighborhood AND can keep it in a convenient place, AND you
're planning on covering reasonably flat / smooth terrain, it shouldn't
be such a
big deal.