"App redesign" refers to giving an existing mobile application a new and improved look, feel, and user experience. It involves changing the visual design, layout, and sometimes functionality of the app to enhance its usability and appeal to users.
Full definition
The company released a controversial
app redesign in February and is still being impacted by the backlash.
Citigroup warned clients that it downgraded Snap's stock to a sell rating, citing a flood of negative pushback against its
new app redesign.
Snap, however, did please the boo - hoo crowd, as its 54 % revenue increase to $ 231 million fell short of what Wall Street expected amid concern that its
messaging app redesign has reduced user engagement.
Meanwhile, Snapchat is facing a widespread backlash over its
major app redesign, with many users complaining that the new version is harder to use.
«We believe investors are eager to hear a response to the
recent app redesign, and in particular whether or not it can jumpstart daily active user growth,» wrote Blackledge, adding that Snapchat users are also spending more time on the application.
Subtle changes — like changing the default reservation time — have big impact in OpenTable's latest
mobile app redesign.
Last week, Coffee Meets Bagel also launched the latest update of its Android application, unveiling an
extensive app redesign which the app says provides easier use and a better feel.
Investors have been pressuring Snap to grow its user base, but so far the company has fumbled in key areas such as hardware and a much
anticipated app redesign, which has had a delayed rollout to the United States.
Google Maps is the latest of Google's assets to receive a Material Design overhaul, complete with a bright, solid colour scheme in line with the company's
other app redesigns.
Snap's
new app redesign — more clearly separating social from media — has been pushed to 40 million users (of 187 million daily active users) with the remainder to come in the first quarter.»
As recently as last month, he cautioned investors against buying Snap despite
its app redesign, saying the company wasn't growing fast enough and its expenses were too high.
CEO Evan Spiegel attributed the DAU gains to two factors: performance improvements with the Android version and
the app redesign.
This means that Apple is likely to push many of the front - facing iOS 12 features and
app redesigns to iOS 13 — more than a year - and - a-half away.