On Cyber Monday 2011, the biggest shopping day of its breakout year,
the apparel company Bonobos confirmed its worst fear: Its e-commerce systems were not able to handle heavy traffic.
Not exact matches
Our guinea pig,
Bonobos, is an
apparel company founded a year ago by Brian Spaly and Andy Dunn, both Stanford M.B.A.'s.
Dunn expects his two own brands,
Bonobos and Ayr, a women's
apparel company that launched this year, will operate on the same platform.
According to Forerunner Ventures founder Kirsten Green, whose other portfolio
companies have included Dollar Shave Club, Glossier and
Bonobos, investors see more than a marketplace for after market footwear and
apparel in Stadium Goods.