Tested for effectiveness and
appeal by consumers in Community Coffee Company's markets, the revised look aims
to increase the brand's premium quality
perception while preserving the key elements that
customers have appreciated for decades, such as the signature red color and attention
to family ownership.
In statements, Tech Bureau CEO Takao Asayama said that he believes the trial could help boost the
perception of what he believes could be a powerful use case in Japan, one that he believes
appeals to customers and corporates.