Using PRIME's proprietary social media analytics
methods and technology, the research firm identified 13 million relevant social media posts from March 2013 to December 2013 on the subject of mobile
payment innovation in the context of MasterCard and its industry peers; sentiment analysis shows the majority of posts were driven by news - story sharing 92 % positive / factual, only 8 % negative tone overall which is a reflection of the original content
as it
appeared in traditional news outlets.