Not exact matches
So, every time you publish a blog post and create a new web page, you create one more opportunity for your site to
rank in search and
appear for the queries people are entering into
search engines.
Many
search engines will look to the whole page to produce the most relevant results, so your shop keywords need to
appear more than just
in your description to improve your
rankings.
But you definitely want your author website to have a high
ranking on
search engines like Google —
in other words, to
appear at the very top of the list of results that a
search engine compiles when a user does a
search.
Reviews will be used by potential consumers to aid
in their trip decision, and used as a weighting attribute (one of several) within
search engine results — higher
ranked companies
appear higher within
search results.
Keywords work especially well
in boosting your
search engine ranking if they
appear in your site's web address, or URL, and it the site's title (which is set
in the site's HTML code).
And indeed, it does
appear that new websites wait longer for a higher
ranking in Google than
in other
search engines.
We hear it from prospective legal marketing clients all the time: They do not understand why their law firm website does not
appear better
in major
search engine rankings.
«Although traditional
search engine optimization (SEO) techniques dominate the ability of achieving favorable
ranking positions on major
search engines, Social Media has been making a substantial push toward affecting the order
in which websites
appear in search results», states Wisnefski.
«We want to provide quality information beyond our comprehensive listings to deliver value to users and give a reason for
search engines to
rank us highly,» says Simmons, who goes on to say that Homes.com typically
appears in the top four positions
in most markets.