Blankenship, who had announced his intention to step down as head of General Electric's
appliance division at the end of this year, previously ran GE's commercial aircraft engine
business.
Apart from Shin, Samsung in a statement revealed that BK Yoon, who presently oversees its televisions and home
appliances businesses, would now start focusing on «long - term strategy» to derive sales and generate revenues from the home
appliances division.