After all, your marketing efforts would then have to be duplicated: two websites, two blogs, two Facebook pages, two Twitter profiles, two emails to
approach different bloggers — you get the idea.
Not exact matches
As a mom who wore my baby — both because I believed in the concept of bonding and because it was one of the only ways my baby would reliably settle — and also as a parenting
blogger (www.bostonmamas.com) who truly seeks to see, understand, and ultimately respect
different parenting
approaches and opinions, when I first saw this ad my gut reaction was that it was an intentionally inciting campaign to cause buzz (in the way of «any press is good press»).
Yasmina Ykelenstam: Pursuing a story and I wanted to do something
different with my blog which was — I mean maybe not
different, but there aren't many
bloggers who kind of
approached things from the scientific standpoint --
But I've found it more enriching to connect with
bloggers from all sorts of backgrounds that have
different approaches to blogging, and that can become a valuable resource when I need inspiration or an opinion regarding anything from photography, to writing, to digital strategy, etc..
Brands keep talking to the PYTs and if they
approach an older
blogger, that
blogger has to be super cool and super edgy and super
different, all of which I am not.
Luckily, none of those other
bloggers are you, so even if you are writing about the same thing — travel — the way you
approach your travels will be
different.