«They're taking
different approaches to it too — Amazon is getting a lot of credit right now in the press for their commitment to the theatrical exhibition of their film, it's not just about the digital platform, where Netflix is taking a slightly
different approach — although they're doing limited theatrical with stuff too — it'll be interesting to see what the long - term end result is for those two
approaches and where it all ends up, but I think right now it's great for our filmmakers and our producers to make their money back and they have a chance to
reach massive
audiences through these digital platforms.»
Also commonly referred to as multi-channel marketing (though you'll hear some say the two are
different approaches), this method of brand promotion entails the utilization of several online outlets and techniques to enhance one's
reach to a targeted, niche
audience.