«While humorous advertising might be
appropriate for some
road safety topics such as anti-drink driving and anti-speeding
messages, my small study shows that more research is needed to determine if using positive emotion - based
messages such as humour is effective in preventing driver sleepiness.
SDERA's range of evidence - based drug and
road safety education resources for schools and early childhood services can be used to deliver age -
appropriate content and key resilience, health and
safety messages.