Security Obligations: BirdEye shall implement appropriate safeguards as are necessary to prevent the use or disclosure of PHI otherwise than as permitted by the Underlying Agreement or this HIPAA Addendum including, but not limited to, administrative, physical, and technical safeguards that reasonably and
appropriately protect the confidentiality, integrity, and
availability of the Covered Entity's electronic PHI as required by 45 C.F.R. Sections 164.308, 164.310, and 164.312, as amended from
time to
time.