If your main focus is
aquatic livestock, because the big - box stores limit your hard - goods sales, then go hard in the live foods category.
PB: What are some of the most important regulatory issues facing
the aquatic livestock trade?
Let's say you've got a thriving pet specialty store that has strong sales in
aquatic livestock and supplies.
For many shops that carry a full line of both marine equipment and
aquatic livestock, the category of invertebrates is frequently an afterthought.
Peach Reid, a PIJAC board member and the owner of Orange, Conn. - based
aquatic livestock supplier Fish Mart, effectively became the state coordinator for Connecticut.
If people show up off - schedule and request a demonstration, simply pick an appropriate tank in
the aquatic livestock department to feed.
For example, spend $ 50 on
aquatic livestock and receive an instant rebate of 20 percent.
A pet shop or fish store that specializes in selling
aquatic livestock is obligated to carry all types of foods.
JEFFERSON CITY, Tenn. — Sustainable Aquatics, which specializes in the captive breeding of saltwater aquarium fish, recently entered into exclusive marketing agreements with select livestock wholesalers to distribute Sustainable's expanding offering of tank raised and bred
aquatic livestock.
Matthew J. Carberry, president of Sustainable Aquatics, discusses the opportunities and challenges facing independent pet retailers in
the aquatic livestock trade.
No matter the species of
aquatic livestock, the best way to stay on top of the trends is through constant communication with your sales reps.
This lineup may seem daunting, but it does represent all the types of
aquatic livestock that a full - line store must deal with.
It boasts great pricing, a broad selection and, according to store management, one of the largest selections of
aquatic livestock on the East Coast.
The cardinal points when it comes to
aquatic livestock are healthy animals, varied selection, dependable availability and reasonable prices.
When helping customers select décor for their tanks, always take them to the live plant section of
the aquatic livestock department.
It does not matter whether a pet retailer sells
aquatic livestock and supplies, dog food and supplements, or grooming tools and equipment, successful sales and high customer satisfaction are achieved by selling the most appropriate items for a customer's needs.
Is
aquatic livestock a major portion of your sales?
The next question you need to ask yourself is: Do you only want to sell more
aquatic livestock, or do you also want to make more money on the livestock you sell?
Keeping
aquatic livestock healthy is one of the many challenges facing retailers, and Exotic Aquatics takes it in stride.
Take a stroll with me through the aisles of
your aquatic livestock department.
Not exact matches
«We need a complete understanding of feed efficiency, though, because
aquatic species differ from
livestock in important ways that are not considered in feed conversion ratios.»
He is a strong supporter of Texas Adaptive
Aquatics, the Houston
Livestock Show and Rodeo, the Fort Bend County Fair, the Fort Bend County Women's Center, and the Cattle Barron's Ball, which benefits the American Cancer Society, Fort Bend FFA, Montgomery County FFA and MD Anderson Cancer Center.
Retailers can reap many rewards - including much desired profit - by getting fully immersed into the pond segment of
aquatics and offering a comprehensive selection of
livestock.
Distinguishing Characteristics: Ocean Rift
Aquatics»
livestock offering is 95 percent saltwater - based.
Livestock, on the other hand, is what really presents a challenge to
aquatics retailers.
A total of 125 exhibitors — an increase of 52 percent over 2013 — showcased the latest in
aquatic trends and products alongside local and national hobbyist groups,
livestock and equipment experts.
Stocking Up The major groups of
livestock a retailer needs to consider if carrying a full line of
aquatics are Florida - raised fish, captive and wild - caught Southeast Asian fish, African fish (wild - caught), Rift Lake cichlids, wild South American fish, koi and goldfish, captive and wild - caught marine fish, marine invertebrates, wild or captive - raised corals, live rock for marine applications, freshwater aquarium
aquatic plants, freshwater pond
aquatic / bog plants and genetic discus strains.
Pet specialty retailers need to consider a number of factors, including their
livestock assortment and the quality of their employees, when assessing their
aquatics department.
A good display will sell both
aquatic décor and
livestock.
In the
livestock segment of
aquatics, I am certain that real, well - merchandised stores have an edge.
Following this, the flexible design allows students to focus on careers in small animal, large animal, equine,
livestock, zoologic or mixed animal practices as well as poultry, laboratory animal,
aquatic medicine, pathology, public health or research.
All animals except: food and fiber species, horses, birds, farm - raised
aquatic animals, all other
livestock species, and zoo animals that can transmit exotic animal diseases to
livestock.
First, break this down by
livestock: freshwater
livestock,
aquatic plants, saltwater
livestock, live coral (and relatives), goldfish and koi, pond plants and living food items.
Livestock, in particular, demands a great deal more time and effort to stock properly than any other category of
aquatic goods.
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Livestock Trends,
Aquatic Garden Aquariums
Dianne Torgerson, owner of the Seattle, Wash. - based Oasis Water Gardens, who has run her own retail
aquatic nurserv for the past 23 years and specializes in pond
livestock,
aquatic plants and hard goods, agrees.
If you are an
aquatics store or a full - line business with a large
aquatics department, it is extremely important to concentrate on certain features when it comes to
livestock.
As
aquatic retailers know, the highest profit margins are usually found on
livestock.
What advice would you give others looking to carry
livestock, particularly a large
aquatics section?
After all, without
livestock, supplies and the retailers that sell them — as well as play a huge role in many hobbyists» success — there would be no
Aquatic Experience, for anyone.
Other «Happy Hour» ideas include a 20 - percent discount on fish food; buy one live
aquatic plant get a second one of the same type for half price; a 20 - percent savings on all saltwater
livestock; or 25 percent off any single item.
Retailers that sell
aquatic products and
livestock should stress to customers the importance of being proactive.
Of all the sections of an
aquatics department,
livestock must be given the most consideration when it comes to merchandising and display — and for obvious reasons.
«The waste from the pigpens at the Jiangmen farm flowing into the ponds, for example, exposes the fish to almost the same doses of medicine the
livestock get — and that's in addition to the antibiotics added to the water to prevent and treat
aquatic disease outbreaks.