No matter what the future holds for
aquatic retailers, though, Rivera says The Wet Spot Tropical Fish will always remain loyal to its customers and true to its freshwater roots.
Aquarium servicing can make up a significant percentage of a shop's revenue, and few
aquatic retailers can afford to ignore this business opportunity.
As
aquatic retailers know, the highest profit margins are usually found on livestock.
What really makes The Wet Spot unique among
aquatic retailers is the fact that it does not carry any of the popular saltwater species typically associated with pet shops.
Aquatic retailers that lead by example with fantastic displays will inspire customers to buy décor and build their own dazzling home setups.
A cardinal sin of
the aquatics retailer is not having the proper filter media when a customer comes in to buy it.
If running any sort of small business can be an uncertain venture in the current economy, choosing to have a store that specializes in
aquatics retail might seem downright crazy.
However, many
aquatics retailers are proving they can not only survive, but thrive, by being sources of knowledge that provide personalized service and expert advice to loyal customers.
Livestock, on the other hand, is what really presents a challenge to
aquatics retailers.
Aquatics retailers have been facing a torrent of challenges since the start of the recession years ago.
Many
aquatics retailers now offer on - site home and corporate aquarium installations, aquatics skill workshops and even fish care services when clients are away.
In order to learn more about these survival strategies, Pet Business interviewed three
aquatics retailers to see how they have stayed afloat despite the many challenges they face.
«It started out as a strictly
aquatic retail store in 1973, but the hallmark of the business was mail order for many years,» says Matt Riggleman, advertising and marketing director for That Fish Place - That Pet Place.
Having the right assortment of aquarium lighting along with a helpful, knowledgeable sales staff is a must for
aquatics retailers.
I suspect that more than a few other
aquatics retailers can relate.
It's no surprise that Petsway's beginnings were focused on
aquatics retail.
Ultimately, only the aquarium trade's vendors have the power to reverse the tide for brick - and - mortar
aquatics retailers, by making sure that these stores are competing on a level playing field with Internet resellers, in terms of pricing.
Still, fixtures and bulbs are necessary and key items in
aquatic retailing, and with the right strategies, the return on investment can be substantial.
Not exact matches
«Consumers reaching out to hobbyist clubs and manufacturers, as well as
retailers participating at consumer - relevant shows such as America's Family Pet Expo and
Aquatic Experience will offer a direct connection to foster young aquarists and encourage aquarium keeping,» says Doug Poindexter, president of World Pet Association.
Excellence in Live Animal
Retailing sponsored by Cobalt
Aquatics The Wet Spot Tropical Fish in Portland, Ore..
And, fortunately for
retailers and manufacturers in the category, there are plenty of people who consider
aquatics to be more than a hobby — it's a passion.
It's this ability to mentor people and forge connections that helps Ocean Rift
Aquatics have an advantage over online
retailers, which can draw customers with lower prices and greater convenience.
Lighting can be a tricky component of aquarium keeping to get right, but well - informed
retailers can make this department of their
aquatics section really shine.
Retailers can reap many rewards - including much desired profit - by getting fully immersed into the pond segment of
aquatics and offering a comprehensive selection of livestock.
Keeping
aquatic livestock healthy is one of the many challenges facing
retailers, and Exotic
Aquatics takes it in stride.
Although her company is largely reptile focused, exhibiting in Everything
Aquatics makes sense, since so many retailers stock reptile and aquatics products in the same areas of their
Aquatics makes sense, since so many
retailers stock reptile and
aquatics products in the same areas of their
aquatics products in the same areas of their stores.
Selling rocks as dà © cor items can be tricky for
retailers that do not know which rocks are safe and which are dangerous in
aquatic tanks.
There comes a time when every
retailer has to evaluate the state of its
aquatics department.
So, while a
retailer's heart may be in
aquatics, the money may be elsewhere.
That's our shorthand for the range of amphibians that the famed five - and - dime
retailer was famous for stocking when we were kids: inexpensive
aquatic frogs and salamanders, as well as hermit crabs and the like.
Providing a quality maintenance service can go a long way to increase consumer confidence in a
retailer's expertise when it comes to all matters
aquatic.
Ambition, drive and, perhaps most importantly, passion are all hallmarks of the entrepreneurial spirit that propels so many pet specialty
retailers today — but none more so than those specializing in
aquatics.
He believes his success — and the success of other
retailers in the
aquatics market — are key to the survival of the overall industry and the hobby itself.
It does not matter whether a pet
retailer sells
aquatic livestock and supplies, dog food and supplements, or grooming tools and equipment, successful sales and high customer satisfaction are achieved by selling the most appropriate items for a customer's needs.
Retailers can help aquarium hobbyists move beyond feeding their
aquatic pets only flakes and pellets by educating them on the many nutritious live and frozen foods on the market.
The Fish Gallery, in Texas, offers
aquatics customers scalable, affordable options in a palatial
retail setting
However, by using some creative merchandising and marketing,
retailers might not only boost sales of these diminutive tanks, they can help convert novice
aquatics hobbyists into life - long fishkeepers.
CASCO Pet is a leader in quality
aquatic, reptile, small animal and pet bird
retail merchandising solutions.
Though Exotic
Aquatics has a strong online presence, the
retailer also ensures that its physical location is just as appealing to customers.
The section lives up to its name, offering a wide variety of products meeting every need an
aquatics hobbyist or
retailer could have.
Stocking Up The major groups of livestock a
retailer needs to consider if carrying a full line of
aquatics are Florida - raised fish, captive and wild - caught Southeast Asian fish, African fish (wild - caught), Rift Lake cichlids, wild South American fish, koi and goldfish, captive and wild - caught marine fish, marine invertebrates, wild or captive - raised corals, live rock for marine applications, freshwater aquarium
aquatic plants, freshwater pond
aquatic / bog plants and genetic discus strains.
Pet specialty
retailers need to consider a number of factors, including their livestock assortment and the quality of their employees, when assessing their
aquatics department.
Aquatic salamanders and newts inspire awe and wonder, and
retailers would be wise to consider them a must - have in their
aquatics section.
The upside is that, while no one is claiming that the
aquatics industry is back to post-recession levels, business is rebounding for many of the
retailers that are still left standing.
The
retailer also offers more traditional
aquatics supplies, as well as tropical fish and plants, many of which are bred in - store.
Pet Business spoke to three such
aquatics - focused
retailers to find out how they have been able to overcome significant challenges over the past several years to keep their businesses swimming along.
Through their partnership, Central Garden & Pet and CASCO Pet are unifying to become the singular solution provider for
retailers across the
aquatic, reptile, small animal and pet bird categories.
The jury is still out on whether or not
retailers will be able to continue selling puppies, kittens,
aquatics and reptiles.
Both
retailers and manufacturers reported a pervasive shift toward high - quality
aquatic diets.
Aquatic Life Gains
Retail Representative Tom Truwe has joined the Aquatic Life LLC team to represent the company to retail stores in Minnesota, Wisconsin and
Retail Representative Tom Truwe has joined the
Aquatic Life LLC team to represent the company to
retail stores in Minnesota, Wisconsin and
retail stores in Minnesota, Wisconsin and Iowa.