Interesting (and rare) article on the business problems of a Toronto -
area law firm trying to provide accessible services in today's Globe and Mail.
Not exact matches
Hoping to expand their reach or
trying to position lawyers as thought leaders in their practice
areas, a number of large
law firms are now actively producing content and distributing it through social media.
Make sure you make the most of it by asking lots of questions and
trying to get a feel for the
firm, the
area of
law they practise in and why you enjoyed it — that will come in handy in future interviews.
If you're
trying to figure out which practice
areas are hot, why not go to the source: the
law firm associates who work in those
areas.
«A $ 600,000 practice is fine, but it's not going to get you a ticket to the dance at one of the big
firms unless it's in an
area like health
law that the
firm is
trying to build out or some other strategic purpose,» says Christopher Sweeney of ZSA Legal Recruitment.
As a result of career - long dedication to the field, John has
tried more asbestos personal injury cases in the Kansas City
area than any other lawyer or
law firm.
David Mills rattles off a list of software his
firm uses in its five practice
areas, at least one for each, plus overall office management software, and then there's the bevvy of other tech tools out there, some of which his Toronto
law firm Mills and Mills LLP has
tried.
While many of the larger
firms consider themselves to be full - service
law firms, they can still have particular specialisms and
areas which they are
trying to break in to.
It is useful and suggested that a
law firm try a variety of advertising opportunities to see what returns the best performance for that particular
firm's location or
area of practice.
The highest performing
law firms know that instead of
trying to retain
areas where they used to make money (such as e-discovery), they will maintain their position by being able to handle specialized legal matters requiring specific expertise.
Our
law firm has found that the later at night the car accident, and the more remote the
area, the greater likelihood that the at fault driver will
try to flee the accident scene.
Not unlike the
law firm marketing challenges seen in small and medium sized markets,
firms in large metro
areas also face their own set of obstacles when
trying to effectively advertise their legal services:
We may have to
try more than one strategy for your
law firm marketing before we find just the right one that makes your
firm a «champion» in your
area.
Because things don't have to be run through a committee you can
try new systems out, incorporate different practice
areas, and accommodate to meet the needs of your clients like no big
law firm could ever do.
Accident victims in the Albuquerque
area can enlist a motor vehicle collision attorney at the Fine
Law Firm to
try to hold a teenage driver accountable for harming them.
Many small
firms spread themselves too thin and
try to actively market too many
areas of
law at once.
Too often,
firms try to build a group around a single practitioner with a good name in that
area of the
law.
For example, if there are several large
firms in your
area offering badger
law services,
try promoting your one - on - one service, rather than simply
trying to undercut them on price.