Figuring out what customers want is a $ 21 - billion industry in the U.S., according to IBISWorld, and many major brands solicit advice from polling firms such as Ipsos Reid or the legacy research
arms of advertising agencies like JWTIntelligence to help them spot the next big thing before it arrives.
After seven years at Craver, Mathews, Smith and Company, where she spent the early years
of her career learning and honing her fundraising and analytical skills, she moved to Arizona where she founded WFC Direct, the direct marketing
arm of one
of the Southwest's leading
advertising agencies.