Sentences with phrase «around a brand in»

The marketing value of a mall location is to attract foot traffic and build a buzz around the brand in the hopes of generating a kind of cultural momentum.

The study included two surveys labeled «word of mouth» and «buzz,» which asked respondents whether they had talked about a brand with friends or family members and if they'd noticed more positive or negative sentiments around a brand in the past two weeks, respectively.

Not exact matches

After a successful Kickstarter campaign in 2015 based around the ADED Pant, Public Rec is now a full - fledged apparel brand ready to bring its product to a much wider audience.

He's a huge sushi guy, so he owns his own brand of the stuff that's served in 24 locations around the world — Nobu.

This time around, I've got a full - time opportunity in terms of building the new Starbucks Reserve brand.

(There's a whiff of moral superiority to Freshii's filing, too: «In stark contrast to the sugar - heavy desserts sold by the Plaintiffs, Freshii branded restaurants provide quick, fresh and nutritious meal choices to customers around the world.»)

The group of inspirational judges includes Aaron Firestein and Raaja Nemani, co-founders of BucketFeet which produces shoes designed by artists from around the world; Lance Rios, founder of Hispanic communication platform Being Latino; Roberto Torres, Luis Montanez and Chris Findeisen, creators of made - in - America apparel brand Black & Denim; Sulaiman Sanni and Ben Lamson, creators of the crowd - funding website WeDidIt; and Marve Frazier, CEO of premier destination website for African American popular culture and entertainment Bossip.com and Chief Creative Officer of Moguldom Media Group.

Among the top 10 dairy producers in the world, the $ 16 - billion multinational Saputo sells its milk, cheese, yogurt and other goods under dozens of different brand names around the globe.

The new regime at the money - losing retailer, backed by a hedge fund, may have had more in mind than just changing the optics around a brand best known for its sexually provocative — some would say sleazy — advertising.

Capitalizing on this trend, brands like NYX Cosmetics have jetted to the forefront by building a community around artistic expression, with Tribe Dynamics ranking NYX fourth in terms of earned media value and social media growth in January 2017.

«I thought, «What if there was a wine brand that was nomadic in a way and takes people on a wine journey around the world?»»

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

And, in the broader context, where we're all so intimately and continually connected, the statements and the brand «promises» that your business makes bounce all around the globe and, here again, even the best of us can only control a small portion of the stories being told.

Lee Applbaum, RadioShack's chief marketing officer, told me that he joined Foursquare to help «redefine RadioShack for consumers, to contemporize the brand and to leverage the conversation around mobility» since part of RadioShack's mission is to be viewed as the leading specialist in all things mobile.

Sheth explained in order to create a brand people can know, like and trust, you need to build value around what you do.

One board member, who had run a large marketing agency, took things into her own hands and spent a year going around campus in stealth mode, talking to deans and other board members to see what they thought about the institution's brand.

So, when word came in 2012 that BHP Billiton was looking to sell its 80 % stake in the core zone of the region's massive Ekati mine, the prospect seemed too promising to pass up — especially since watchmaker Swatch was sniffing around the Harry Winston brand.

While marijuana legalization has spread around the country in recent years, the product still remains illegal federally — but these brands are using the occasion to appeal to members of their customer base who might be celebrating the annual event.

It's perfectly appropriate to make an honest assessment of the people around you and make decisions about how they support your brand, and how you can support theirs in return.

There have also been pressure from fast - fashion retailers, luxury brands and department stores that all want a piece of the popular «athleisure» trend — sporty shirts and shoes that are increasingly worn in bars and restaurants, at the office, and while running errands around town.

«To turn around a giant brand like that in 12 months is amazing,» Faust said.

The Portuguese women's fashion and accessories brand has more than 700 stores around the world, having amassed a loyal following among shoppers in Europe.

While chatbots have been around for a while, they recently blew up in popularity when Facebook allowed branded chatbots onto its Facebook Messenger app.

Whereas Millian told RIA that he had been in touch with the Trump Organization as late as April 2016, he said in an email to Business Insider that the last time he worked on a Trump brand project was «in Florida around 2008.»

This Texas company has been around for decades and has become a global brand of choice in the computer industry.

It looks like yet another iteration of Apple Music (based obviously around branded and bite - sized video offerings) is stirring and we may see the first offerings, already oft - delayed, in the near future.

One of the hardest achievements in business is creating empathy for our brand, yet we fail to use the true stories all around us, perhaps for fear of being unprofessional.

But branding around a name that nobody knows, that isn't assigned to anything people understand in any language, means that you're starting with a clean slate.

This post was successful in my mind for several reasons: It is educational, it allowed us to tap into the following of another brand, and it made for all around fun holiday content.»

Brands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehoBrands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehobrands around the world, creating significant long - term value for all its stakeholders.

With 400 employees arranged in six offices around the globe, Lightspeed founder and CEO Dax Dasilva travels as light as possible, holding most of his international meetings by video conference from the company's brand new headquarters in Montreal's historic Gare Viger.

Launching a competition around outstanding achievement, particularly in partnership with a credible body or brand, will undoubtedly entice top talent and push your further ahead of competitors.

The hotel brand now has a presence in 104 countries around the world, but its competitors were also stepping up their game.

One area in which Handa didn't have to do a big rethink was around his company's edgy, suggestive branding.

«Now that they are combining, this is their opportunity to really launch that brand in a big way and in a positive way, and actually turn it around and make the Napster name a positive name.

Roughly two - dozen programmers are gathered around a long conference table inside Gates Hall (as in Bill and Melinda), the brand - new, steel - plated home to Cornell's computing and information science departments.

There are concerns about Constellation Brands» ability to finance the deal, with Wells Fargo musing Constellation Brands could only raise a few billion in cash, not enough to buy Brown - Forman considering it is worth around $ 20 billion.

Founded in 1975 as a single ice cream parlour just outside downtown Manila, Jollibee is today the flagship brand of a family - run empire, spanning 2,700 stores and nine brands around the world.

Come up with the top 10 topics that would be most helpful to customers and build a brand presence around content that addresses those issues in a meaningful way.

The brand is now available in 4,133 locations around the world, including boutiques, department stores, and discount outlets.

There are so - called brand exclusion zones of up to one kilometre in diameter around each of the 34 Olympic venues, inside of which only official sponsors can advertise.

The most effective way to do that, he adds, is by working with other firms based on the ground; Kinova leverages a network of distributors around the world to better convey its brand message, conducts business according to local customs and — crucially — does it all in local languages.

The franchisees were ecstatic with the turnaround and began reinvesting in the brand, many remodeling their restaurants and building new ones around the world.

We look forward to taking an already very strong brand and accelerating its pace of growth and opening new restaurants in the U.S. and around the world.»

But the firm began to turn things around in 2013, as it simplified its sourcing operations and offloaded some of its troubled brands to private equity firm Cerberus.

While there has been plenty of speculation around the brand's future (or lack thereof) in the States, it remains to be seen how it will fare in other international markets.

Citi said the target increase was to reflect a higher implied valuation for DRB - Hicom's remaining Proton stake, a government grant accompanying the deal and the sale of a 51 percent stake in British sports - car brand Lotus to Geely for around 556 million ringgit, which was also part of the deal.

A Viacom Media company research study of around 10,000 millennials found that the big four banks are each among the 10 least - loved brands in America.

Many top - selling toy franchises have been around for decades, showing the power of big brands — and the dearth of innovation — in the industry.

They are being engaged in a brand and conversations around it.