Not exact matches
If there's one battle that has crystallized a lot of the fear and uncertainty
around the media business recently, it's the fight over
ad blocking.
Three might be the lucky carrier group to test out this theory, but don't forget that its U.K. operation is about to merge (pending regulatory approval) with local rival O2, meaning
around 40 percent of the country's subscribers might find themselves with network - level
ad -
blocking on the menu.
Google quickly
blocked the commercial from activating its devices, but Burger King got
around the fix by airing slightly different versions of the
ad later the same evening, to the same effect.
So when news broke about Apple possibly adding
ad blocking on mobile, advertisers
around the world took a collective breath.
YouTube's biggest earner, PewDiePie, has spoken out against
blocking ads and revealed that
around 40 percent of the people watching his videos are using
ad block.
We
ad - haters can also celebrate the increase of adblocking, with over 26 percent of the desktop users
blocking ads and
around 16 percent on mobile.
«A big symptom of that was
ad blocking around the world where consumers were trying to get rid of these annoying
ads,» he told the E-Commerce Times.
Yet people still find ways
around these hurdles, because rooting allows them to uninstall bloatware,
block ads, and apply cool system - level mods and tweaks, among other things.
While bot fraud,
ad blocking viewability and brand safety issues have been
around for some time, the Russian government's manipulation of advertising and organic content on Facebook, Twitter and Google is a fresh crisis with long - term implications for these companies.
Around the same time, Internet Explorer shipped with an anti-tracking feature built - in which actually
blocked trackers and
ads.
It'll also
block autoplaying
ads and video, and use machine learning to implement Intelligent Tracking Prevention and keep sites from tracking your browsing activity
around the web.