Today, the «clean» banner is carried by a small (for now) but vocal group of individual
brands, dedicated retailers, platforms and activists that have taken it upon themselves to define and uphold the strict
guidelines around clean products, from personal care and cosmetics to household cleaning items.
[W] e've already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with
branding, and in the coming weeks, we will be introducing stricter
guidelines around how the Twitter API is used.