Sentences with phrase «around psychographics»

Not exact matches

In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.

Yet now, when it serves to bolster convoluted theories about an election having been overthrown, terms like «psychographics» and «breach» are being thrown around to make it sound like someone hacked into voter rolls after boring into the deepest recesses of our collective soul.

Actually, the fact that Facebook collects so much data on its users and (functionally) rents it to anyone advertising on the platform goes a long way toward puncturing the hype around Cambridge and its «psychographic» social mapping.

In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.