But once you
arrive at a keyword list based on some of your existing keywords (especially those
with high demand but potentially unfavorable overlap
with less qualified meanings) you can set the additional phrase or word as a negative keyword to your ad group.
Amy's mother Ruth (Christine Baranski) is nothing but a
demanding and insulting parent who
arrives with high expectations for her daughter, while Kiki's mother Sandy (Cheryl Hines) and Carla's mom Isis (Susan Sarandon) have their own baggage ready to drop off in front of their daughters» lives.
Observe the demeanour of a successful
high - level businessperson or politician, and you'll notice that no matter how
demanding that person's schedule, he or she will be careful to
arrive at meetings appearing supremely relaxed, abundantly prepared, and will do his or her best to create the perception that this meeting
with you is the most important meeting of the day.