The most ambitious and audacious way to let
artists reach fans would be a special artist - to - fan messaging channel.
Ondrejka: «EMI presented me with a rare opportunity to influence the digital music industry, by helping
artists reach their fans in more relevant ways and by allowing fans to find and acquire music through new business models.
«With live concerts becoming a bigger driver of revenue for artists, we want to help
artists reach those fans, keep them updated about upcoming shows, and sell more tickets,» writes YouTube.
Not exact matches
Imagine
artists being able to organically grow and directly
reach their
fan base without the influence of third party vendors that may not have the
artists» best interests in mind.
Authors,
artists, creatives of all stripes can make a huge impression by
reaching across the web to talk with
fans.
«Tired of the formulaic «theme of the year» trends that flooded bookstore shelves, I began Phase 5 to enable the wonderful
artists and authors I knew and met at conventions to be able to
reach their potential
fans.»
Originally slated to be a «tiered reveal,» where the number of
artists announced would decrease the longer it took to
reach the 2 million milestone, the developer decided to go ahead and give
fans the full
artist lineup for being so supportive of their Facebook presence.
Done wrong, the above options could feel like Spotify gouging
artists to
reach their own
fans.
Spotify's proven the power of this data with its
Fans First email campaigns that let
artists reach their most frequent listeners with access to concert ticket pre-sales and exclusive merchandise.
Data on an
artist's most devout listeners also is used today with Spotify's email targeting project,
Fans First, which lets artists reach out to top fans with special offers — like presale concert tickets, for exam
Fans First, which lets
artists reach out to top
fans with special offers — like presale concert tickets, for exam
fans with special offers — like presale concert tickets, for example.
So Discover Weekly is then the thing that takes those
artists from that 50,000 level and tries to
reach more
fans.
If Spotify can make its own playlists the most influential tastemakers on the app, rather than
artist - to -
fan messaging or viral sharing, it can dictate what songs become hits or
reach the Top 40 radio beyond its walls.
An early investor in Spotify has also said the firm had another plan up its sleeve to reduce its reliance on the record labels that provide so much of its music: Offer
artists a platform to
reach fans directly.
With a global
reach of more than a half - billion households, MTV is the cultural home of the millennial generation, music
fans and
artists, and a pioneer in creating innovative programming for young people.