Sentences with phrase «as guerrilla marketing»

Professional summary I have used creative cost effective marketing technique such as guerrilla marketing, sponsorships, and effective use of low cost media to build an MMA (Mixed Martial Art) promotion company from concept to one of the most highly regarded MMA productions in New England.

They stitched colorful outfits onto the enormous granite fish as a guerrilla marketing campaign for the first annual New Mexico Fiber Crawl.

It was a creative form of advertising but most assumed it was done by Samsung as guerrilla marketing for their Samsung Galaxy S III phone until Samsung denied it to SlashGear.

Not exact matches

Excerpts from the groundbreaking new book Guerrilla Marketing to Heal the World are available as First Serial Rights (to be published prior to the book's April 19, 2016 publication date) or Second Serial Rights (published April 19 or afterward).

** GuerrillaMarketing Goes Green (published by John Wiley & Sons as part of the enormously popular Guerrilla Marketing series) was on Amazon.com's Environmental category best - seller list at least 32 different months — at least twice as # 1 in category

Marrying guerrilla to green marketing, Horowitz and Levinson have written a guide for businesses that want to save money and the environment and they say its a winning business modelThe book has numerous real - world examples of its approach, including Hewlett Packard, Stop and Shop and Costco, as well as a wealth of down - to - earth tips on how to do green marketing on a budget.

Jay Conrad Levinson, Father of Guerrilla Marketing, also endorsed the original book; as a co-author of the current book, obviously, he did nt provide a blurb this time.

In Guerrilla Marketing Goes Green, Levinson and Horowitz say some of the smartest business people today are those who do nt see the choice before them as a stark divide between doing good, on the one hand, or doing well.

As soon as I opened Guerrilla Marketing Goes Green Winning Strategies to Improve Your Profits & Your Planet, by Jay Conrad Levinson & Shel Horowitz, with Forward by Stephen M.R. Covey, I dove iAs soon as I opened Guerrilla Marketing Goes Green Winning Strategies to Improve Your Profits & Your Planet, by Jay Conrad Levinson & Shel Horowitz, with Forward by Stephen M.R. Covey, I dove ias I opened Guerrilla Marketing Goes Green Winning Strategies to Improve Your Profits & Your Planet, by Jay Conrad Levinson & Shel Horowitz, with Forward by Stephen M.R. Covey, I dove in.

This 500 - page book's unifying theme, using Enlightened Power as a catalyst for public discussion and awareness, received more than 20 million media impressions (including NPR Marketplace, MSNBC, businessknowhow.com) and the Mavens & Moguls team propelled it to # 2 on Amazon's Leadership List through viral and guerrilla marketing techniques.

«Results can be impressive, because you come in as a trusted partner of an established brand, and it costs you nothing,» said Shel Horowitz, coauthor of «Guerrilla Marketing Goes Green.»

One of the final books to be co-authored by the late Jay Conrad Levinson, legendary creator of the best - selling Guerrilla Marketing series (and before that, co-creator of such iconic marketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the MarlMarketing series (and before that, co-creator of such iconic marketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the Marlmarketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the Marlboro Man)

Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books.

Known as «The Father of Guerrilla Marketing, he died in 2013 and this is one of his last books.

Green Guerrilla Marketing, developed by Shel Horowitz, takes it a step farther: as consumers become more aware of issues like climate change, buying local, etc., they want to patronize companies that understand that.

Guerrilla Marketing To Heal the World is an extraordinary effort that is as inspirational as it is informative.

But it's straight out of the world of guerrilla marketing, which uses low - cost techniques, such as street art, graffiti and posters, to generate buzz and build public interest in a campaign.

The Protein World campaign has been the subject of guerrilla marketing, with people modifying the ads to be more inclusive to all types of «beach bodies» (every body) and women posing alongside the ads in bikinis, to show that though their bodies might not be as toned as the model's, they're still acceptable for summer trips to the beach.

Book titles build personal brands and sell lots of books, as marketing experts like Jay Conrad (Guerrilla Marketing) Levinson prove; starting in 1984, Jay has written and co-authored over 100 Guerrilla Marketimarketing experts like Jay Conrad (Guerrilla Marketing) Levinson prove; starting in 1984, Jay has written and co-authored over 100 Guerrilla MarketiMarketing) Levinson prove; starting in 1984, Jay has written and co-authored over 100 Guerrilla MarketingMarketing books.

Few know as much about business plans as Tim Berry, whom I will be interviewing for Jay Conrad Levinson's Guerrilla Marketing Association next week.

As such, many thought Samsung was behind a recent guerrilla marketing stunt that saw a bus - load of men and women stage a protest outside an Apple Store in Australia.

Either way, with this extremely underutilized «guerrilla» book marketing technique that most authors don't even know about, you, as a relatively unknown author, win.

Guerrilla marketing on social networks creates sales but it takes time and the buzz stops as soon as my marketing stops.

I have four foundations for building your roadmap: • The 6 «Knows» • Consumer Relevancy • Entrepreneurial Skills • 14 «P» s for Planning As a certified Guerrilla Marketing Coach, I can't help mentioning an article by Jay Conrad Levinson, the «Father of Guerrilla Marketing,» entitled: «20 Traits of a Guerrilla Entrepreneur.»

Sony came under scrutiny online in December 2006 for a guerrilla marketing campaign hoping to go viral, for the console, with advertisers masquerading as young bloggers who desperately wanted a PSP.

Earlier that year, in my other incarnation as a jazz singer / songwriter, I'd been to a guerrilla marketing seminar for independent music artists, where I was beaten over the head with the importance of having a blog, a Facebook fan page, and tweeting regularly on Twitter.

Many works are directly inspired by city life, such as Olek's never before exhibited video from 2010 which documents her guerrilla style installation, crocheting fruit and vegetables that were then added to the produce selection at the historic Essex Street Market.

They might not be breaking any laws here as per certain experts, but they does seem to ambush or use guerrilla marketing here.

Back in 2011, Matt Epstein waged a guerrilla marketing campaign targeting Google as his next employer.

Also take advantage of my guerrilla marketing tactics via platforms such as Craigslist and other marketplaces.

In fact, there are dozens of «guerrilla marketing» techniques that are just as effective as paid strategies.