With so much of the company's branded merchandise such
as beer openers, glasses and T - shirts being made in China, Chiodo says his goal with that market is to reach sales that balance out the cost of the goods he's purchasing from that country.
Over many years of personal anthropological studies (people watching from cafe windows or park benches), I have observed with complete fascination the human being's ability to learn: People using branches to lift kites from tree - tops, younger people using lighters
as beer - bottle
openers, people reading beneath trees soaking up words to ponder over, etc... People are very cool.