Sentences with phrase «as a brand on»

The brought about the huge rise in disability hate crimes as they branded those on DLA as fraudsters and subjected them to ATOS.
That may not seem like a big hurdle in China, but in North America, Buick still has a ways to go before being perceived as a brand on par with the big German three.
Being able to perform well as a brand on the search engines is critical nowadays.
This flagship will reportedly put Nokia as a brand on the radar of top performing smartphones considering its generous specifications.
Since Huawei is marketing Honor as a brand on its own there are no manufacturer logos on the front at all.
As the branding on the back of the phone will remind you, the HTC One comes with Beats Audio software enhancements, and these can be enabled or disabled via the main settings menu.

Not exact matches

As my colleague Salvador Rodriguez reported this week, Twitter is currently touting research that shows that customers who get support help from a brand on Twitter spend 3 to 20 percent more.
On top of their history of operating as legitimate businesses — which endears them to state regulators — they have brand recognition among users, notes Paul Grootendoorst, an expert in health economics at the University of Toronto.
TranQool has signed up about 100 brand ambassadors, at schools such as Ryerson University, OCAD and George Brown College, who blog for the company and spread the word on campus.
So have other media brands such as Upworthy and even the Financial Times, which has tried to get advertisers to change the metrics they focus on.
Meanwhile, retailers hesitant to sell their good on Amazon see Google as more of an ally than a competitor since Express ensures them fast delivery while preserving much of their brand experience.
Pebble, the smartwatch maker that two years ago launched its business with a crowdfunding campaign on Kickstarter, is making all kinds of waves in the world of connected devices, where brands such as Apple, Google, Samsung and Amazon.com dominate.
Reebok, a sibling brand to Adidas, is also bringing some manufacturing capabilities stateside as it recently unveiled plans to open a new manufacturing lab that relies on futuristic liquid material and 3D drawing.
As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.
As a wave of luxury hotel brands continue to break ground, what was once predominantly a backpacker's haven has become a full - on destination.
The actual brand I personally grew up on were the «Tyson Breaded Shaped Chicken Patties Fun Nuggets,» but I've always referred to them as dino nuggets.
The United States» brand - new ambassador to Canada found himself on the defensive as Frank McKenna, Canada's former top diplomat to the U.S., hammered him mercilessly on virtually every major point of bilateral contention, from the status of the Keystone XL pipeline to the Trans - Pacific Partnership.
Brands that anticipated this movement, such as No. 7 skin care and KEVIN.MURPHY, are just a few enjoying success from marketing platforms centered on healthy skin and hair serving as the foundation for flawless, stripped - back beauty.
As fast - food chains get a better grasp on Instagram, the line between posts from your friends and those from brands may continue to blur.
Millennials are used to interacting with brands on social media, and they are more likely to share their opinions of things they strongly like and dislike, as well as drive conversations on topics that they care about, Pearson says.
Training is important to lots of on - demand companies, as is branding.
«The Hogan lawsuit, the pressure it put us under, the decisions we made as a result of that pressure, professionalizing the company, streamlining our objectives, focusing on the seven great media brands that we have, taking on outside capital, realizing we can't do it ourselves.
Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.
-- Richard Lorenzen, founder and CEO of the PR firm Fifth Avenue Brands who was named by LinkedIn as one of the top millennial influencers of 2016 and included on Inc.'s list of 25 Inspiring Entrepreneurs to Watch in 2017
This desire is echoed on the brand side as well.
Then again, we know that we need brand awareness to make it as a national chain, and a Garden location could have a huge impact on our ability to get it.
Quinteros formerly served as the chief brand and design officer of Los Angeles - based Belkin International, known for its work on tech products like the iPhone and iPad cases.
It was a brash move for an exploration and production firm to tack on a high - end jewel retail arm, but it made perfect sense to the pragmatic Gannicott, who liked the efficiencies of operating in what he described then as «the two bookends of the diamond pipeline: mining and retail,» and who also saw the brand's prestige as having great potential in such emerging luxury markets as China.
Also give away inexpensive branded items, such as pens or notepads, or even expensive items, like shirts, hats or jackets with your logo on it.
Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.
In 2015, on his first anniversary as CEO, Luis landed a $ 574 million cash deal to acquire luxury footwear brand Stuart Weitzman.
By that year, customers had gradually turned their backs on a brand many now saw as schlocky; Coach's share of the handbag business had fallen 12 percentage points, and Kors was No. 1.
Then, they'll be happy to be associated with your brand, because the glow of your halo reflects well on them — just as theirs does on you.
And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color «fit» what is being sold).
Regular follow - ups can also help gauge customers» perceptions of your brand and get valuable feedback: Pleased customers aren't usually as keen as annoyed ones on talking to (or about) you.
To get ahead in the branding game, here are tips for helping you focus your business's efforts on these young and impressionable adults who are still willing to take accept you as one of their brands.
Articles such as «The State of the Specialty Food Industry 2015» and «Small Food Companies Gain Ground on Big Brands» can give you valuable insight into the industry you are about to join, such as:
Interacting with followers on Instagram can become difficult as brands become more popular.
«Agencies and clients are starting to see how online advertising is about more than bland banners and that they can impact on branding as well as response,» Mr Bertozzi said.
Rather than have to search around for what people are saying about your brand, Brand24 delivers real - time information on what's been said as well as what is going on with your competition.
Then, clicking on dog food brands, the search engine automatically expands that keyword to be another hub, with more specific keywords related to dog food brands such as nutro dog food, Purina dog food, and so on.
As one of Method Home's original investors, and co-founder of the colorful and highly stylized lip balm brand, eos, Dubitsky has staked his career on bringing great design to forgotten categories.
Yotpo is a tool that gives brands access to these images by gathering relevant posts, as well as provides a «Shop Now» feature on Instagram, allowing users to easily access products they see in their feed.
You may know that Snap - on as the # 1 professional tool brand in the world.
Communicating your company's message and values is vital, so be relentless as you deliver on your brand's promise every day.
Part of your brand is you — if you are out in the public with a shirt or vehicle with your company logo on it then go by the same rules as any other company would.
When Stuart Vevers wants to reconnect with the DNA of the Coach brand as he sets about designing a collection, he hangs out in the climate - controlled archives on the ninth floor of company headquarters, where it houses 28,000 Coach items going back decades.
Those brands, of course, would be just as valuable to Coach: They could help the company capitalize on trends in fashion and luxury wherever they appear.
Big brand names such as Coca - Cola, Apple, Salesforce, and Oracle are just a few examples of companies that have achieved big growth in the past decade by relying on a partner ecosystem.
Amex a less used credit card service within the small business world sponsored and promoted the shopping day and offered benefits like marketing collateral, ads on Facebook, and branded shopping bags for small businesses who utilized Amex as a service and participated in the day.
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