Sentences with phrase «as a loss leader»

In the 60s, 70s, and 80s touring was primarily seen as a way to promote new records; in fact, tours often served as loss leaders for record sales.

They use books as a loss leader to sell electronics, bicycles, groceries and hundreds of other products.

That way you use the advertised book as a loss leader in the hopes that readers will buy the other books in the series.

Are you looking to create a low - priced item you can sell as a loss leader to bring in new customers?

In fact, it is best if you look at the print version of your work as a loss leader.

I keep my first book in a series priced at 99 cents as a loss leader.

The dogs involved in this venture were headed to one of the many participating pet supply stores that use rescue dogs as a loss leader to attract shoppers.

The gimmick of selling the general purpose tablet as a loss leader is hugely flawed if meant the intent to be a major player in tablets.

You might say these ETFs act as loss leaders for the industry.

The key to using lower - priced prints as loss leaders successfully is to commit to following up with your new collectors.

A tool of this sort can be very powerful if given away for free to clients or prospects as a loss leader for marketing purposes.

I suppose you could consider your first few books as loss leaders, losing most of your rights, but that's hardly an attractive option.

They are becoming dependant on a system that is not sustainable by itself, that is used as a loss leader by Jeff Bezos.

How long can they compete if Amazon is able to use ebooks as the loss leaders for their larger store?

The issue is that Florida's mandate forces tracks to offer live greyhound racing as a loss leader for more viable forms of betting.

In effect, they're claiming that the foreign strays serve as loss leaders for their less desirable but still adoptable longer - term residents.

With these products, the manufacturers regard the handles or the printers as loss leaders because the long - term revenue comes from selling the razor blades and ink cartridges.

AWS, previously seen as a loss leader for a giant e-commerce company, has proven itself to be the profit engine.

But Uber could think of these nights as loss leaders.

You know there is such a thing as loss leaders in marketing to attrack coustomers.

The alternative, as you say, is to basically accept the paperbacks as loss leaders and advertising items that float around, taking that 24 cents and just being glad that book is out there.

(Retailers had always had the freedom to discount as they saw fit from the publishers» suggested retail prices in the past, and Amazon had in fact been selling many Kindle titles as loss leaders.)

(So in the end, Amazon would not gain the temporary advantage by offering WGW as a loss leader).

It started with Amazon discounting e-books as loss leaders to spur the adoption of e-readers (Kindles, specifically).

I understand that Amazon is reducing the price of the dead tree edition as a loss leader.

Also, check your credit card terms; many have a «warranty extension» policy built into them to encourage you to make large purchases on the card — and the fact that they can afford to offer this essentially as a loss leader tells you what warranty extension is really worth in the average case.

In essence, many index - fund providers are using these broad - based index funds as loss leaders to attract new customers, who they hope will then buy more expensive factor - tilted index funds.

The Illinois suit alleges, «Beginning over 15 years ago, Sallie Mae began peddling risky and expensive subprime loans to student loan borrowers as loss leaders in order to dramatically boost its student loan portfolio with schools across the country.

Part of the problem is that disposable potty pads have traditionally been used by mass merchants as loss leaders, so pet specialty retailers are getting edged out of this market, Bledsoe says.

You can also read more about using prints and smaller originals as loss leaders here: How to Sell a $ 10,000 Painting Online.

Think of small paintings as loss leaders.

Accordingly, many performers resigned themselves to releasing albums as loss leaders, taking what little revenue they could muster and hoping the songs would encourage fans to attend concerts, buy T - shirts, and so forth.

And so they throw in a practice management solution as a loss leader to Westlaw, pay a lot of money for Westlaw; we will give you the practice management software.

But the bottom line is that Google isn't positioning the Pixel phones as loss leaders to sweep up new Android - curious consumers.

Its Kindle e-reader and Fire tablets were viewed as loss leaders, with the real prize the sale of additional content consumers would buy to consume on them — from the Amazon e-commerce retail ecosystem of course.

By essentially using crypto trading as a loss leader instead of its primary business like Coinbase and other apps, Robinhood could substantially expand beyond the 3 million users it already has.

By running the crypto side of the business as a loss leader Robinhood could rapidly expand its customer base.

A Wal - Mart comes in and uses the grocery items as loss leaders to get the people to come in.»

Sometimes, authors choose the no - DRM option because an author might use this piece of work as a loss leader, or to get the book into the public market no matter what.

Yes, they might make the latest Big Name Author book 99 cents as a loss leader — but those books are already selling well, even in an indie - dominated ebook world like we have right now.

Amazon's tactics should also be examined, and in my opinion, criticized, because Amazon's choice to use ebooks as a loss leader to lock users into the Amazon infrastructure for EVERYTHING is unquestionably harming the ebook market.

But Florida continues its state mandate to offer dog racing as a loss leader and couple it with other forms of betting.

I also recognize the fact that Amazon is a gigantic corporation — and perhaps even one that is using books as a loss leader for other products — and there are risks of having a lot of market power concentrated in the hands of single entity.

The Kindle Fire was sold as a loss leader, meaning that it cost more for Amazon to make the things than what they made from selling them.

Because if Amazon can sell e-books at prices below what the publishing industry sets — as a loss leader for the Kindle, or simply as a way to stab the publishing industry in the heart until it begs for mercy — the publishing industry effectively loses control of its product.

That's a problem for book publishers, considering e-books are the fastest growing segment of the publishing industry — and Amazon has a reputation for driving down the cost of e-books, treating them as loss leaders as a way to sell more Kindle devices.