Sentences with phrase «as a marketing strategy in»

Adding keywords that are related to a particular book in the metadata, or using those keywords as a marketing strategy in blog posts or author websites has the ability to boost a book's discoverability, as well as helping to rank among search engines.

Not exact matches

It's an unusual investment strategy, to be sure, but like other kinds of U.S. real estate, recreational ranch land values nosedived in the downturn, shedding as much 50 percent from the peak in certain markets.

Uber's strategy, like many major players in Silicon Valley's white - hot sharing economy (Airbnb among them), has been to work quickly to establish itself in as many markets as possible and deal with legal pitfalls and red tape later.

Important factors that could cause actual results to differ materially from those reflected in such forward - looking statements and that should be considered in evaluating our outlook include, but are not limited to, the following: 1) our ability to continue to grow our business and execute our growth strategy, including the timing, execution, and profitability of new and maturing programs; 2) our ability to perform our obligations under our new and maturing commercial, business aircraft, and military development programs, and the related recurring production; 3) our ability to accurately estimate and manage performance, cost, and revenue under our contracts, including our ability to achieve certain cost reductions with respect to the B787 program; 4) margin pressures and the potential for additional forward losses on new and maturing programs; 5) our ability to accommodate, and the cost of accommodating, announced increases in the build rates of certain aircraft; 6) the effect on aircraft demand and build rates of changing customer preferences for business aircraft, including the effect of global economic conditions on the business aircraft market and expanding conflicts or political unrest in the Middle East or Asia; 7) customer cancellations or deferrals as a result of global economic uncertainty or otherwise; 8) the effect of economic conditions in the industries and markets in which we operate in the U.S. and globally and any changes therein, including fluctuations in foreign currency exchange rates; 9) the success and timely execution of key milestones such as the receipt of necessary regulatory approvals, including our ability to obtain in a timely fashion any required regulatory or other third party approvals for the consummation of our announced acquisition of Asco, and customer adherence to their announced schedules; 10) our ability to successfully negotiate, or re-negotiate, future pricing under our supply agreements with Boeing and our other customers; 11) our ability to enter into profitable supply arrangements with additional customers; 12) the ability of all parties to satisfy their performance requirements under existing supply contracts with our two major customers, Boeing and Airbus, and other customers, and the risk of nonpayment by such customers; 13) any adverse impact on Boeing's and Airbus» production of aircraft resulting from cancellations, deferrals, or reduced orders by their customers or from labor disputes, domestic or international hostilities, or acts of terrorism; 14) any adverse impact on the demand for air travel or our operations from the outbreak of diseases or epidemic or pandemic outbreaks; 15) our ability to avoid or recover from cyber-based or other security attacks, information technology failures, or other disruptions; 16) returns on pension plan assets and the impact of future discount rate changes on pension obligations; 17) our ability to borrow additional funds or refinance debt, including our ability to obtain the debt to finance the purchase price for our announced acquisition of Asco on favorable terms or at all; 18) competition from commercial aerospace original equipment manufacturers and other aerostructures suppliers; 19) the effect of governmental laws, such as U.S. export control laws and U.S. and foreign anti-bribery laws such as the Foreign Corrupt Practices Act and the United Kingdom Bribery Act, and environmental laws and agency regulations, both in the U.S. and abroad; 20) the effect of changes in tax law, such as the effect of The Tax Cuts and Jobs Act (the «TCJA») that was enacted on December 22, 2017, and changes to the interpretations of or guidance related thereto, and the Company's ability to accurately calculate and estimate the effect of such changes; 21) any reduction in our credit ratings; 22) our dependence on our suppliers, as well as the cost and availability of raw materials and purchased components; 23) our ability to recruit and retain a critical mass of highly - skilled employees and our relationships with the unions representing many of our employees; 24) spending by the U.S. and other governments on defense; 25) the possibility that our cash flows and our credit facility may not be adequate for our additional capital needs or for payment of interest on, and principal of, our indebtedness; 26) our exposure under our revolving credit facility to higher interest payments should interest rates increase substantially; 27) the effectiveness of any interest rate hedging programs; 28) the effectiveness of our internal control over financial reporting; 29) the outcome or impact of ongoing or future litigation, claims, and regulatory actions; 30) exposure to potential product liability and warranty claims; 31) our ability to effectively assess, manage and integrate acquisitions that we pursue, including our ability to successfully integrate the Asco business and generate synergies and other cost savings; 32) our ability to consummate our announced acquisition of Asco in a timely matter while avoiding any unexpected costs, charges, expenses, adverse changes to business relationships and other business disruptions for ourselves and Asco as a result of the acquisition; 33) our ability to continue selling certain receivables through our supplier financing program; 34) the risks of doing business internationally, including fluctuations in foreign current exchange rates, impositions of tariffs or embargoes, compliance with foreign laws, and domestic and foreign government policies; and 35) our ability to complete the proposed accelerated stock repurchase plan, among other things.

Nevertheless, research published by the Content Marketing Institute identified the establishment of clear objectives and the formation of a coherent strategy as one of the most important factors in running a successful campaign.

Hear from International Trade experts as they provide insights into topics including: - The changing landscape of the Indo - Pacific - Getting to know government: Trade support services in WA - The Indo - Pacific: A new regional landscape for Australian Businesses - Digital solutions for Asian Markets - Exploring strategies for SME internationalisation - The Trade Debate: «China - first or ASEAN - first trade strategies?»

Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.

I try to use the numbers that I have digitally as a marketing strategy and a promotional tool, so when casting comes down to me and a few other actors, hopefully if I have a big enough digital presence, I can use that to be like, «hey, look at me, I'm also a built - in marketing house.»

In fact, lots of businesses are finding that traditional marketing strategies are no longer as effective as they once were.

According to the latest studies, content marketing has become an almost universal tactic as almost 90 % of companies have their own strategies in that regard.

Investors will be slower to back high - risk organizations that may not perform as expected in the market, and founders need to align their strategies with this shifting landscape.

Should anyone rely on a television appearance or a write - up in a notable magazine as the cornerstone of marketing strategy?

As we start 2011 and face the hype over new tools and new ways to use «old» tools like Facebook, this is an excellent time for you to consider the importance of email communications in your marketing strategy.

The value of this strategy is that you get sales people who start to understand all the players in one area, as well as all the jargon and business drivers for their specific market.

Goldman Sachs Group Inc. is setting up a trading desk to make markets in digital currencies such as bitcoin, according to people with knowledge of the strategy.

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

As someone that works in online marketing and sees the power of successful strategies first - hand every day, take this advice: don't give up on the Internet.

Doing far more than acting as a data guru, the chief marketing technologist must also define strategies and set priorities for leveraging opportunities within the digital economy, as well as survey, assess and put in place emerging technologies crucial for growth.

The company's strategy to build a strong international presence, Franco explains, is to dial back the high price - point seasonal products (such as winter coats) in favour of apparel and other pet - themed goods that can be sold in multiple markets, as well as trend - driven items, including eco-friendly products such as all - natural pet - food flavour enhancers.

«Being designated a primary dealer by the Federal Reserve Bank of New York is consistent with our global strategy of expanding our broker - dealer activities, as we seek to serve our clients with broader execution services and greater market insight and ideas,» Corzine said in a press release statement at the time.

Whether you are staying up late coding away, or busy executing against business - goals in your startup — fundraising, PR, business development, marketing, strategy, etc. — be sure to treat your body as your top priority.

If you're in a similar situation — in life, at work, or as part of a company marketing campaign — the best strategy is to own up to the mistake, apologize, and then get to work on how to make sure it never happens again.

Sometimes potential strategic partners may also be potential competitors, so you may want to present your plan in stages, saving sensitive information such as financials and marketing strategies for later in the process when trust has been established.

Prior to that, she held roles as Executive Director in the areas of Global Marketing, Global Commercial Finance and Strategy, and Corporate Development.

In Leyden's case, she mixes modern strategies with «old school marketing tactics,» incorporating direct mail, offline brand experiences, and activations as a way of completing that traditional «surround sound marketing approach.»

Their natural inclination is to be as involved as possible in every decision: from strategy, to production, to sales, marketing, IT, often down to the color and font on the business cards.

News of its enhanced marketing strategy comes as Shoppers prepares to expand its fresh food program to eight stores in Regina this May.

Jeffrey Saut, Raymond James chief investment strategist, and Jason Pride, Glenmede director of investment strategy, weigh in on the market's record rally and where they are seeing investment opportunities as valuations become slightly stretched.

GM has abandoned several money - losing markets over the past three years as part of a broader strategy to boost profit margins and conserve capital to fund electric and automated vehicles as well as new models for core markets in China, the U.S. and Latin America.

Using your content as fuel to give users something of value and tying in some kind of social media integration, email marketing can serve as a type of glue to hold your other strategies together.

It's an approach that has merit in certain situations, if only as a stopgap until a company has the resources to invest in a full - blown website, according to Kirsten Mangers, CEO of WebVisible, an internet marketing firm that develops small - business online marketing strategies built around landing pages.

«How banks feel that they're going to achieve above - average growth levels by pursuing capital intensive strategies in a market that is as slow as the Canadian market is a mystery to us,» says Brad Smith, an analyst with Stonecap Securities in Toronto, who has an Underperform rating on the stock.

At this moment, 75 % of the top 20 retailers in the US have already implemented proximity technologies (beacons, sensors, etc.) into their marketing strategy, including such giants as Home Depot, Lowe's, Target, Walmart, Safeway, Rite Aid, and Macy's.

Don't do tech just for tech's sake; implement it in a meaningful way, as Nike does by using augmented reality in its go - to - market strategies.

They cite rapid input on strategy, messaging, and marketing, as well as help in finding distribution, investors, and employees.

Writing a blog not only creates content — whether it's service - oriented or anecdotal — which can be used in a variety of marketing strategies, such as serving as content for email newsletters or providing a call - to - action.

Bullard, who has criticized the Fed's communications strategy as being too confusing for the public, said he was surprised the gap in expectations between the central bank and markets remained so wide.

However, in the long run, this will be a losing strategy for American workers if it forces Carrier to sell its air conditioners on the world market at non-competitive prices, or replace its production workers with robots, as Tesla (TSLA) has done in producing its electric cars.

If you're looking to build increase your customer base, establish your company as an expert in your target market, and expand your company's marketing platform, make sure you have a stellar content marketing strategy — it's the best way to build brand loyalty.

As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personaAs content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personaas a strategy in the marketing world, more businesses are taking a stab at building buyer personas.

Like fellow Japanese manufacturers Toyota and Honda, Suzuki formed a wholly owned Canadian subsidiary in the 1970s as part of a broader strategy to pursue the North American market.

It, too, covers news, but not as rapidly, because its writers prefer to dig deeper into how these new items and updates can be used in favor of a marketing strategy.

The co-founder of another platform said they were re-thinking their strategy outside China, and «will shift our focus to markets which are not banning ICOs, but rather trying to put in place higher standards and regulatory supervision» — such as the United States, Canada and Singapore.

Increasingly, companies both large and small have been investing in social media strategies — either by tapping influencer networks, or adopting video editing technology to streamline marketing efforts across such platforms as Twitter, Facebook and Instagram.

Stuart Skorman, a former rock band manager who was an early investor in Whole Foods and has since earned a reputation as a serial entrepreneur, says that he thinks anyone who plans out their business before their marketing strategy is foolish.

As I write this, I'm in the middle of planning next year's marketing strategy.

«As the most spectrum - constrained operator, this sale was more crucial to O2 than any of its rivals and the result gives it the certainty to continue its mobile - centric strategy in the UK market.

In the beginning, you probably laid out clear plans of strategy for the key areas of your startup, such as operations, sales / marketing, and finance.

We see the move as related to global emerging markets, where the MSCI EM index is down for the third day in a row and the largest EM ETF saw $ 320 million of outflows yesterday following $ 550 million the previous day, said Mohamad Al Hajj, head of MENA equity strategy at EFG - Hermes.

While skeptics and naysayers continue to proliferate, servant leadership is here to stay as a preferred strategy to engage and retain employees in competitive markets.