Sentences with phrase «as a negative keyword»

Thus, you can add «running» as a negative keyword, and your ads won't be shown for any searches that include the word «running.»

For example, an HVAC company that offers heating and air conditioning services could designate «heating» as a negative keyword for its air conditioning ads and exclude «air conditioning» in its heating ads.

The plumbing company mentioned above could list «jobs» as a negative keyword at the campaign level, meaning that none of the ads would be displayed for searches that include the term.

By adding «jobs» as a negative keyword, the plumbing company would avoid wasted clicks by preventing the ads from being displayed for searches that include that term.

But once you arrive at a keyword list based on some of your existing keywords (especially those with high demand but potentially unfavorable overlap with less qualified meanings) you can set the additional phrase or word as a negative keyword to your ad group.

An attorney looking to attract Chapter 7 or Chapter 11 bankruptcy cases, for example, might use «child custody» and «divorce» as negative keywords to ward off family law cases.

Review the returned results for irrelevant keywords, and add them as negative keywords in the appropriate negative match type.

then use these ideas as negative keywords.

If your PPC campaigns are automated, then we suggest that you add our trademarked terms as negative keywords.

If you see a lot of search terms that seem unrelated, add them as negative keywords.

Not exact matches

AdWords allows you to use negative keywords as a way to exclude keywords that are not a good match for your product.

Inspiring article to use longtail, we understand such keywords gives good traffic but at some point can it be negative (copied content) to use 7 - 8 longtail in same article as they can be on other sites also.

As part of this, be sure to exclude negative keywords that could be unnecessarily draining your budget.

As far as keywords selection, I filter negative keywords from search terms on daily basiAs far as keywords selection, I filter negative keywords from search terms on daily basias keywords selection, I filter negative keywords from search terms on daily basis.

As in, are you blocking the bad traffic with negative keywords based on real data?

I never thought or knew that there are negative keywords as well.

As you can see, I've highlighted in yellow some potential negative keywords for a business that sells tennis shoes to consider.

To access negative keywords, you run the suggestion tool as normal.

If a searcher has one of the negative keywords you have chosen as part of their search text, your ad will not be shown on the accompanying search engine results page.

So you should try to buy those generic keywords, but you should also try to apply as many negative keywords as possible to those generics, to prevent the situation described above — marketing tennis and paying for funk music fans.

In this case, keyword selection would involve adding «free» as a negative or excluded keyword.

CPCs for such high volume terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a high Negative ROI * Misspellings: It is good practice to add misspellings to your Keyword List - Example: I have seen conversions from Keywords like caars (cars); & motgage (mortgage) * Competitive Research: Some Keyword Research Tools show what competitors are bidding on.

Due to the lack of transparency on the Display Network when it comes to search terms data, and the fact that all keywords are treated as broad match, Tip # 1 above will provide a good way to identify and add negative keywords.

Build as many negative keywords into the campaign as possible.

You can also identify specific URLs, as outlined in Tip # 2, that hold a low clickthrough rate and run the URL through the Keyword Tool to identify negative keywords to reduce unwanted impressions.

As for having too many keywords, a couple other suggestions for refinement include narrowing your match type from broad to «phrase» or [exact] matching and adding negative keywords where appropriate.