Quality of hire is also becoming an extremely crucial business
issue as a superior candidate can often outperform an average one by almost 300 %.
CATHY SEYMOUR Cathy Seymour believes that every resume is a one - of - a-kind marketing communication that makes her clients stand out
as a superior candidate for the job they are seeking.
What in your work or achievements distinguishes
you as a superior candidate?
When you brand
yourself as a superior candidate... the fact that you were serving in the armed forces when you solved the employer's key problems becomes unimportant.
We've been taught to create a general introduction that tells the employer why we might be good for many opportunities, rather than brand
ourselves as the superior candidate for that specific opportunity.
Instead, you want to brand
yourself as a superior candidate, to differentiate yourself as the candidate who has already solved similar problems to the hiring manager's priorities.
You've also seen that in order to brand
yourself as a superior candidate (rather than as a commodity) you need to gain access to superior information.
To increase your chances of getting an interview, you need to brand
yourself as a superior candidate — someone who has already solved the hiring manager's key problems (or similar problems).
Instead, boil it all down to a clear, consistent and concise sentence that brands
you as a superior candidate, so your reader feels it in their gut...
Information keeps your personal brand current... and allows you to brand
yourself as a superior candidate.
OK, dumb question — who wouldn't prefer to brand
themselves as a superior candidate?
Or brand
yourself as a superior candidate?
Learn how to present
yourself as the superior candidate on your resume...
You might have all the right information on your resume that brands
you as the superior candidate.
Or will you decide instead to stand out from the pack and do the necessary research to brand
yourself as a superior candidate?
The ability to promote
yourself as a superior candidate to employers / recruiters, while at the same time promoting yourself as a superior employee to your current company.
Instead of branding yourself as a commodity, why not brand
yourself as a superior candidate?
In order to brand
yourself as a superior candidate, at a minimum you need to gain these four pieces of information:
Here's how to brand
yourself as a superior candidate...
Hiring manager's priorities: If you first understand the hiring manager's top 1 or 2 problems and priorities, you can brand yourself as having already solved similar problems — a very clear way to brand
yourself as a superior candidate.
So when you read about personal branding, you think «I know how to do that — just do what I was taught in school»... and then you create a personal brand that might benefit your school (if you were a new grad), but not one that differentiates
yourself as a superior candidate.
OK, dumb question - who wouldn't prefer to brand
themselves as a superior candidate?