He may be right, particularly as more and more of us receive the bulk of our news and information online and
as advertisers become more sophisticated at zeroing - in messages and encouraging us to pass them along.
Not exact matches
To be sure, there are examples of
advertisers celebrating larger people
as they are, but they tend to be so rare that they
become news stories unto themselves.
As advertisers continue to chase splintering audiences to online, social, and video platforms, it's clear that traditional media is in need of change, but it's also
becoming obvious that putting up a paywall and calling it a day isn't enough.
If you're an
advertiser who drives website traffic through pay - per - click (PPC) ads, you may or may not see a small decline in your click - through rate (CTR)
as paid ad listings
become more obvious to search users.
«Advertising offline is not
becoming obsolete, in fact in the coming years it could see substantial growth
as advertisers begin to adopt these new technologies and data strategies.»
As Twitter prepares to
become the biggest tech IPO since Facebook, a report released Monday reveals that Twitter is rapidly
becoming a lucrative platform for
advertisers.
Once you
become part of the program, Google matches up your videos with
advertisers, decides what ads will appear, and keeps track of all traffic (views),
as well
as ad responses.
Although ad revenues were modest at first, some Y2K - oriented businesses — such
as Stor - Tite Containers, based in Grants Pass, Ore., which sells dehydrated food and storage containers — have
become steady
advertisers, according to the publisher.
In 2005, Target
became the first
advertiser to sponsor an entire issue of The New Yorker (all the ads appeared
as illustrations).
However, once you
as an
advertiser collect the location and place the cookie, experts say it really
becomes about how you tell your story.
And despite
becoming increasingly known
as a hook - up tool —
as well
as a dating site — it broke into mainstream culture attracting blue chip
advertisers from Ford to American Express, such was the draw of the so - called pink pound.
As 98 % of consumers use more than one device per day, accurate tracking is
becoming an increasing challenge for
advertisers.
Product placement in movies has
become a big business
as advertisers look for another way to get their merchandise in front of consumers.
One of the biggest concerns with smartphone publishing affects the
advertisers who may take issue with how users interact with digital ads, but
as more consumers
become accustomed to digital reading, Adobe is working to ensure the
advertisers are more confident that their ads will be well - received by smartphone readers.
Gap, the clothing brand, has
become the first
advertiser to use a new illuminated bus format,
as part of its «Be Bright» campaign that promotes its «young, fresh and vibrant feel».
As bloggers work more closely with
advertisers, it is
becoming more and more important to have an objective, unbiased metric by which bloggers can provide potential
advertisers an instrument to represent how their travel blog ranks in the world.
Like the peace symbol, it
became a bridge between the counterculture, the peace movement, and a rapidly expanding mass media, and therefore provided a fulcrum for
advertisers and others who could rely on it
as a form of generational shorthand.
The extent to which we're all directed by, driven by, advertising and the notion that this emphasis on advertising
becomes more extreme
as the competition among
advertisers increases, that there's going to be an increasing kind of artifice that appears not only in the ads, but appears in ordinary life
as well.
As web users are increasingly accessing the internet from their mobile devices, local SEO is
becoming more and more important to
advertisers.
Bock was insistent about his goal of benefiting the creator over the
advertiser, however;
as the platform expands to
become more sustainable, he hopes only brands will be charged.
The unusual media comes
as Facebook faces defecting
advertisers, legislative ire in the US and abroad and unhappy users over its mishandling of people's data in what's
become known
as the Cambridge Analytica scandal.
«Most of the businesses we've spoken with this week are pleased with the steps we've outlined to better protect people's data, and they have confidence that we'll respond to these challenges and
become a better partner and company
as a result,» the company said in a statement when asked about the
advertiser defection.
Advertisers have
become hooked on programmatic
as a vehicle for «cheap reach,» but they often pay artificially low prices because unviewable inventory and nonhuman traffic is baked into the average cost of an impression.
To
become a viable advertising vehicle, the site needs to draw
as many eyeballs
as possible and must be easily accessible to potential
advertisers.