«Twitter's video ad product continues to perform well
as advertisers continue to look for higher quality online video impressions,» wrote Morgan Stanley analyst Brian Nowak, a long - time Twitter bear who upgraded the stock to equal - weight last week, citing improved personalization that's keeping users on Twitter for longer.
As advertisers continue to chase splintering audiences to online, social, and video platforms, it's clear that traditional media is in need of change, but it's also becoming obvious that putting up a paywall and calling it a day isn't enough.
Not exact matches
As the shift to more digital media channels
continue,
advertisers will increasingly turn to programmatic buying and management platforms.
Advertisers will
continue to invest heavily in online video, especially
as live streaming video gains traction.
And that means
advertisers will
continue to work with them even when they admit that their data was wrong,
as Facebook has several times.
We sell that platform to other
advertisers, so it should come
as no surprise that we can use it effectively ourselves to prove its
continuing value.
Getting
advertisers to buy more video ads is key to Facebook's
continued revenue growth,
as they fetch higher rates from
advertisers than text or photo - based ads.
So
as long
as people
continue to use Facebook, ads
continue to perform and
advertisers continue to get a bang for their buck, they will not scale back on spending on the platform.
«Unruly's enthusiasm for transforming video advertising and our agile development culture will
continue to drive our innovative approach towards digital marketing
as we help
advertisers reconnect with consumers and future - proof their video strategy.»
Like many other sources of useful information for webmasters, such
as the referring organic keywords in analytics, Google is removing a public service but
continuing to make it available for
advertisers.
Revenue has slumped
as readers and
advertisers continue to migrate online and the company has trimmed staff to cut costs.
As digital magazines optimized for tablet and smartphone reading
continue to enjoy a surge in growth, publishers still have to concern themselves with being able to accurately demonstrate to their
advertisers that readers can — and do — interact with their ads.
As attorney advertising continues to increase — especially on the internet — we believe that clients need a better way to choose an attorney, as the biggest and loudest advertisers are not always the best choic
As attorney advertising
continues to increase — especially on the internet — we believe that clients need a better way to choose an attorney,
as the biggest and loudest advertisers are not always the best choic
as the biggest and loudest
advertisers are not always the best choice.
«
As ratings for TV programming continue to decline, advertiser spending will also continue to see declines, especially in years that do not boast major events such as presidential elections and Olympic games.&raqu
As ratings for TV programming
continue to decline,
advertiser spending will also
continue to see declines, especially in years that do not boast major events such
as presidential elections and Olympic games.&raqu
as presidential elections and Olympic games.»
Advertisers continued to abandon Fox News» top - rated show «The O'Reilly Factor» on Wednesday,
as fallout from a scandal involving the show's namesake host persisted.
«The direct - response targeting options that are not affected by this change, such
as pixel - based retargeting, Custom Audience lists, and lookalike audiences, will
continue to function well and drive performance for most
advertisers,» Sahu believes.
Telecommunications remained strong for the past quarter with T - Mobile moving up one spot to # 5, followed by AT&T.; Verizon also
continued as a top employment
advertiser.