To be sure, there are examples of
advertisers celebrating larger people
as they are, but they
tend to be so rare that they become news stories unto themselves.
-- candidates will get a clue and start buying Adwords with their name, but also the name of their opponents (hint: the latter won't like and will take it out on Google)-- everytime there'll be big news (hurricane, breaking news, Paris Hilton's latest...) which
tends to draw lots of eyeballs to Google, expect the whatever - happened - today keyword to point to the page of a candidate's site with his / her position on the topic du jour — opponents will urge their supporters to engage in whack - an - adword games (also known
as click fraud) to cost
as much money per click
as possible to the other campaign and drive up cost of acquisition of a new visitor to the
advertiser's site.