Instead of reaching out to all customers the same way,
as advertisers traditionally do, the company targets specific subgroups.
Not exact matches
If the company can demonstrate that it can figure out a way to make money at least
as well
as its peers — never mind the fact that its customers are almost entirely within the age 18 - 34 demographic that
advertisers have
traditionally most coveted — $ 19 billion isn't a goal; it's practically a done deal.
This is significant for the growth of a media brand like Vogue,
as traditionally its
advertisers consist mostly of luxury brands.
User experience and ease - of - use has therefore emerged
as a top priority in the company's development amid an environment of
advertisers and publishers who are
traditionally fairly conservative when it comes to change.