Sentences with phrase «as an ad agency»

And while I've never been privy to much information regarding marketing a book as an ad agency or a publishing house might, I do have some experience selling ebooks.

Not exact matches

Cynthia Augustine, who serves as the global chief talent officer for the ad agency Foote, Cone & Belding, explains to CNBC Make It that asking about a project that didn't particularly go your way gives a broader sense of who the candidate is in addition to what's on paper.

These days they often include argumentum ad hominem attacks, such as sly references to the agencies» sterling ratings on Lehman Brothers the day before it filed for bankruptcy, that distract from relevant discussion about the country's creditworthiness.

The real turning point, though, came in 2016 when Micheli and Gagliese launched their own marketing shop as an extension of the agency, planning ad campaigns for corporations with their influencers, and taking a cut of the transaction.

Sooner or later, every successful company confronts the dilemma of hiring an ad agency (for the purpose of this screed, we'll use that term to describe marketing services companies of all stripes, such as creative ad shops, digital agencies, PR firms — the whole hairball).

As Dom Caruso, president at ad agency Leo Burnett Canada tweeted:

We have had some investigations of them that didn't lead to cases, but we see the primarily responsible party as the brand or an intermediary ad agency or PR firm or the like.

Since then, starting with its 2001 purchase of a 51 % stake in independent U.S. ad agency Crispin Porter & Bogusky, MDC Partners has built up an impressive roster of creative ad agencies, increased its revenues and established itself as a major player in global marketing.

Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider the ad intended to make a «patriotic» statement and aimed to make the company a household name throughout the country as it expands and opens more stores in the US.

In addition to advertising on the Digiday site — which generates about half the company's revenue — and running events, Friese said the company has also built a digital - advertising agency or studio in house that creates ads for a variety of marketers both on and off the site, including clients such as Nissan.

More than four - fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.

Say you intend to hire someone who has had three years of experience working as a graphic designer at an in - house ad agency.

Toward that end, some hotel chains, in deals they have with online travel agencies (OTAs) such as Expedia, have forbidden those companies from bidding on keyword ads on Google and other ad networks that would include the hotels» brand names, according to the editorial.

From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange where ad agencies, video producers and other media organizations go to find actors with the precisely the sorts of voices and inflections they need for commercials, mobile apps and other audio uses.

Things were so nascent that as Wired reported in 2010, the ad agency buying the ads ran into an obvious but unexpected problem: «It had to create websites for its clients, who weren't even sure that interacting online was a good idea - or that the ads were even legal.»

The traditional ad agency has been under tremendous pressure as the power in the industry has shifted to technology giants like Facebook and Google.

As a Facebook ad agency that handles campaigns for clients in multiple markets, we have ample opportunity to test a lot of different ways to get the best results on the Facebook ad platform.

Whether it's the frustratingly unfulfilled promise of social media, or financially opaque ad placements, or agencies that substitute head count for experience, or awareness - building platforms that are disappearing like polar icecaps, or brands that are encrusted to the point of immobility with the bad decisions of a dozen previous custodians, a CMO's day often isn't nearly as much fun as it ought to be.

A Boston - based mobile marketing agency, Copley Advertising, has attracted several anti-abortion groups as clients for the location - based abortion clinic ad targeting service, Rewire, a nonprofit women's rights news site, reported this week.

Well, in the past couple of years, the agency has twice been recognized by Ad Age, the most influential trade magazine in North America, first as Small Agency of the Year in 2016 and as International Small Agency of the Year inagency has twice been recognized by Ad Age, the most influential trade magazine in North America, first as Small Agency of the Year in 2016 and as International Small Agency of the Year inAgency of the Year in 2016 and as International Small Agency of the Year inAgency of the Year in 2017.

It had already rebranded as Bond in 2014 and had been expanding offerings to be more like a hybrid of an ad agency and a strategic branding or professional services consultancy.

Until the ad industry comes to a consensus on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.

This digital marketing agency specializing in Google AdWords and Facebook ads took in revenue of $ 6.3 million this past year, as it grew at a three - year rate of 2,627 %.

The startup serves as a new type of ad agency, connecting social - media celebrities with advertising partners.

I would also like to thank the individuals who identified themselves as either individual consultants or worked for ad / digital agencies for their understanding why the survey included this as a disqualification.

Now they are the ones being disrupted by the digital duopoly of Facebook and Google, as well as Airbnb, which days ago began its own aggressive ad campaign against online agencies — a direct invitation to hotels to partner with Airbnb.

The company stock fell hard today as investors tried to assess its future without the long time leader who has helped build that company into an ad agency power house.

The agency was behind campaigns such as «Real Men of Genius» and ads featuring Spuds MacKenzie mascot, as well as «Whassup?»

After nearly 20 years in the corporate and ad agency worlds as a copywriter and brand strategist, veteran marketer Rachel Parker set out in 2010 to help businesses succeed by growing their relationships online.

With a strong expertise in finance, food, and fun, we've been named a Top 50 Ad Agency and Top 50 Fastest - Growing Women - Owned Businesses by WPO and American Express OPEN as well as Crain's 6th «Best Place To Work in NYC.»

Related: 12 Social Media Mistakes That Entrepreneurs Make As the owner of a small digital marketing agency and school, Facebook ads are a great fit for my business, my clients and my students.

«There's a lot of sensitivity around Oath's promotion of this kind of tactic, but they are pushing it hard as a capability they have,» one anonymous agency exec tells Garett Sloane at Ad Age.

However, ad agencies and brands are just as responsible, and can no longer live in the past.

As Ad Age's E.J. Schultz writes, Pizza Hut is launching a search for a new agency just as it's taking over from Papa John's as NFL sponsoAs Ad Age's E.J. Schultz writes, Pizza Hut is launching a search for a new agency just as it's taking over from Papa John's as NFL sponsoas it's taking over from Papa John's as NFL sponsoas NFL sponsor.

Ad Age's E.J. Schultz reports that Volkswagen Group «launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in wake of the 2015 emissions scandal.»

As one marketing agency stated «Internet savvy people are more likely to sign up for a trip to Mars than click on some banner ads.»

Actually, don't; the agency entrusted with giving Americans «permission to believe» in GM again (as one of the Morning Joe heads just said) is the same bunch of geniuses who embarrassed GM with its suicidal robot Super Bowl ad.

The agency had issued the blanket ban as a way to get around the First Amendment problems that would have arisen had it issued a specific ban against an ad that pro-Israel activist Pamela Geller wanted to post on buses and in subway stations in the spring of 2015: the prize - winning caricature of the prophet Muhammad in a «Draw Muhammad» contest that Geller's American Freedom Defense Initiative had earlier sponsored in Dallas.

Charlie Hopper, principal / writer of ad agency Young & Laramore, shares views on restaurant marketing at SellingEating.com, as well as in recently published books «Nuggets, Nibbles, Morsels, Crumbs: Selected Restaurant Marketing Columns from Food & Drink International,» and «Selling Eating: Restaurant Marketing Beyond the Word Delicious.»

Charlie Hopper, principal / writer of ad agency Young & Laramore, shares views on restaurant marketing at SellingEating.com, as well as recently publish books Nuggets, Nibbles, Morsels, Crumbs: Selected Restaurant Marketing Columns from Food & Drink International magazine, and Selling Eating: Restaurant Marketing Beyond the Word Delicious.

Charlie Hopper, principal / writer of ad agency Young & Laramore, shares views on restaurant marketing at SellingEating.com, as well as recently publish books Nuggets, Nibbles, Morsels, Crumbs: Selected Restaurant Marketing Columns from Food & Drink magazine, and Selling Eating: Restaurant Marketing Beyond the Word Delicious.

As the brands developed, they needed a more restrained image and design agency Ad Profile has provided a more refined look without losing the «outsider» appeal and quirkiness.

He's famous in the industry for his triple payout, making money as the owner of the ad agency who produced all the spots, the voice of Jack in all radio and tv commercials, AND the director who shot everything.

By day Liz Gumbinner is an ad agency creative director, but online she's best known as co-publisher and editor - in - chief of shopping and trend blog Cool Mom Picks and sister site Cool Mom Tech.

Alex Bogusky, the culturally influential ad legend whose former agency, Crispin Porter + Bogusky, has created ads for such hot - button clients as Burger King, Domino's and, yes, Coca - Cola.

That's why I reckon the ad agency for Sweetgreen said, «Let's just take some of the best foods from each of those countries, put them on a tray and photograph them, then present them as being representative of international school meals.»

Currently on mat leave but usually works 2 days a week as the Planning Director of an ad agency.

Indeed, the ad promises Spitzer will be a city comptroller — whose rather bland job description is to oversee the pension fund and audit agencies — who acts more like an attorney general as he takes an activist investor role.

As the ad notes, the agency doesn't do...

Already, the Transport Workers Union, which has been engaged in bitter criticism of de Blasio over funding for an emergency Metropolitan Transit Authority (MTA) plan put forward by Lhota (again the agency's chair), has spent $ 119,025 on a TV ad attacking the mayor (TWU is seen as an ally of Governor Andrew Cuomo, a consistent de Blasio foe with whom the union negotiates its major labor contracts).