Sentences with phrase «as branding tools»

Cover letters should be regarded as branding tools for effective selling of the personal brand.

Today social media sites are no longer just for individuals, but companies are jumping on the bandwagon and using them as branding tools, and as a recruiting...

Michael and Roger will discuss the importance of using book titles as branding tools for authors.

Although the idea of corporate philanthropy as a branding tool has only recently taken off, it is capturing the minds of many CEOs, HR directors, stakeholders and consumers.

Admittedly, the ROI picture is «murkier» with content that isn't tied to products, but such editorial is «no less powerful» as a branding tool, he says.

Online dating service eHarmony, for example, is using e-mail not simply for customer acquisition, but also as a branding tool.

The idea is that a company would approach Buzzbike and arrange to use the bikes as a branding tool across the city.

Art, when it was given a place at all, was used primarily as a branding tool for the event; it's not surprising then that it has little to offer art lovers or businesspeople.

I like this formatting because again, it's really effective for presenting the resume as a branding tool, really communicating who you are and what you're bringing to the table.

If you look at it as a branding tool and build it in that way, instead of a standard required document, it's going to work much better for you.

REALTOR web addresses as a branding tool, including even more options to customize their web address.

Not exact matches

An act known as the «unboxing,» wherein the mattress, cut free from its compressed wrapping with the help of an enclosed Casper - branded slicing tool, expands to full thickness (10 inches) in one minute.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

Many brands and businesses have recognized the potential Pinterest has and know use it as a valuable tool to establish and develop brand authority.

Yotpo is a tool that gives brands access to these images by gathering relevant posts, as well as provides a «Shop Now» feature on Instagram, allowing users to easily access products they see in their feed.

You may know that Snap - on as the # 1 professional tool brand in the world.

«Some customers saw us as an information provider, but others saw us as more of a provider of brand - building tools,» Marchica says.

To build brand loyalty and a great reputation, start using cloud - based based customer support tools like Freshdesk, which provides a single place to track all customer queries as well as automation for many steps of customer interaction.

Unlike SEO tools that lean on paid positioning and advertising, Searchlight helps brands connect with key buying personas via nonpaid channels such as the company website, organic searches and social media — «where most traffic comes from anyway,» says Conductor co-founder and CEO Seth Besmertnik.

In short, gifts serve as both a thank - you (showing recipients that you truly appreciate and value them) and a brand - building tool.

Meanwhile, nearly half (48.8 percent) of U.S. brands used Instagram as a marketing tool in 2016 — and that number is expected to eclipse 70 percent this year, according to research firm eMarketer.

Major global brands such as IBM, Humana, Pitney Bowes, GameStop, and SAP have all used employee advocacy tools to harness their employees» social reach to amplify company content.

IZEA is a feature - packed tool that is popular with both brands and influencers and can scale with you as your business expands.

This tool markets itself to large brands and caters to them, while Sprout and HootSuite could be just as effective if you were using it for personal account management.

While Twitter can be an incredible tool for content discovery and communication, it also can serve, in tandem with LinkedIn and Facebook, as a way to fashion a solid portrait of your personal brand.

Saying «thank you» only takes a few minutes, as does setting up a custom column in TweetDeck (or the Twitter tool of your choice) to look for both branded and unbranded shares of your content.

Although it's easy to become overwhelmed by the countless entrepreneur - friendly options being offered for download, such as the database management tool FileMaker Go and customized brand - building solutions like Mobile Roadie, upsides are plentiful.

The page acts as an upgraded user profile for brands, companies, and organizations to be as involved as the users, and has plenty of tools to help you do so.

«Most brands are new to crowdfunding and they don't fully understand the potential that crowdfunding has as a market research, market validation tool and we really want to support that use case,» says Christian Busch, Indiegogo's senior vice president of marketing.

Corporate backers include BMW, GE Ventures, GV (formerly known as Google Ventures), Lowe's and Techtronic Industries, which owns Hoover, Dirt Devil, Ryobi and other power tool and appliance brands.

Obviously, the volume won't be as great on Facebook for most brands (there are far more tweets than status updates), but this should help brands looking to accurately track conversations around campaigns down the road, especially those without access to paid monitoring tools.

Similar to other online direct - to - consumer companies, like razor startup Harry's, which now sells in Target, ThirdLove is using offline retail as a tool for brand exposure.

While his reaction is genuinely empathetic, the coach also knows what a valuable branding tool it is for him to list Manziel as a client, Feldman told me.

Moreover, it allowed Tumblr to evolve beyond a simple web - posting tool, and gain something of a personality as a brand.

Social networking sites and services such as Facebook, Twitter and LinkedIn have followed the same path to the business world that blogs did only a couple years ago: They're all online hangouts that evolved into sophisticated branding, lead generation and sales tools for business.

Sears Holdings (shld) said on Thursday it had reached a deal to sell its popular Craftsman tool brand to Stanley Black & Decker (swk), its latest move in the last week or so to shore up its finances with urgently needed money as sales continue to collapse.

The right monitoring tools can help build your reputation as a brand that's quick to answer, without having to camp out on social media all day.

As a public speaker, Meg demystifies today's fast - paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottom line through proven strategies and straight talking.

The As Seen On TV brand, both in television infomercials and on the website, tends to focus on hard goods with simple purposes, such as tools that can be used in the garden, exercise products and items intended to solve household problemAs Seen On TV brand, both in television infomercials and on the website, tends to focus on hard goods with simple purposes, such as tools that can be used in the garden, exercise products and items intended to solve household problemas tools that can be used in the garden, exercise products and items intended to solve household problems.

Take ConvertKit as an example: The 5 - year old company launched by CEO Nathan Barry makes an email - marketing tool for professional creators, helping them to grow their audience across different social platforms while keeping their branding consistent.

Whichever tool or voice assistant you use, you'll find early on (as the current stats are clearly showing) that it's a pain in the ass to give incremental details like brand names or product sizes to the machine and, as the machine increasingly knows what you've already ordered, you'll be ever more inclined to just ask for «the usual».

As social platforms evolve, their analytics tools and business - specific features will become more detailed and valuable to brands.

As in - store sales lagged, Sears sold off major assets like Craftsman brand tools and Land's End outdoor equipment to service the loans.

Google Alerts used to reign supreme as the catch - all tool for brand mentions across the web.

Many SaaS brands also user social media as a customer service tool, providing a convenient and functional alternative mode of support (and a proactive way to announce service schedules, downtime, and other proactive measures).

In this half hour exec roundtable, you'll: * Learn best tactics — such as A / B split tests, website heat mapping, mobile, and performance tracking * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report * Understand the impact CRO can have on your brand Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Ed Fu, CMO, ZipRecruiter * Wendy Schuchart, Moderator, VentureBeat To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.

It's also very useful for brands that post content more than once throughout the year (which we find very successful here at Buffer with our Rebuffer tool) as it helps to avoid duplicating poor - performing content.

Similar to direct marketing, social media should be used as a call - to - action marketing tool, that promotes brand positioning and helps sustain and enhance brand loyalty.

Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume.

-- API token issues plague any brand with more than a few hundred pages, this impacts 3rd party tools; not to mention many tools for managing content are expensive as they are tied to number of social channels (pages) your brand is connected too.