Sentences with phrase «as content marketing»

Leona Helmsley practically invented what we know today as content marketing.

So many people are capitalizing on LinkedIn, from getting LinkedIn training for sales teams to individual entrepreneurs using it as a content marketing platform to job seekers using it to empower their career.

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Content Marketing and Digital Engagement Strategist w / Seven Years Experience, seeking Remote Work — employed as a Content Marketing Executive with Ciello

producing high - quality special reports for publications such as The Times and The Sunday Times, as well as content marketing solutions for brands and bespoke market research.

She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist.

The focus of the research was traditional digital interaction, web, and social media engagement and related areas such as content marketing, client feedback programs, electronic billing, client portals, and directories.

March 2015 GoNOMAD continues our business partnership, the 360 Travel Network, an association of three sites and seven travel blogs, running content marketing campaigns for major brands like Trivago.com, Allianz Travel Insurance and Enterprise Rent - a-car, providing a full range of branding using display advertising, as well as content marketing, and a large - scale social media promotional effort.

As a content marketing expert, Scott has the ability to think of new and innovative ways to promote brands...

As a content marketing expert, Scott has the ability to think of new and innovative ways to promote brands while telling a story and engaging new clients.

Shina Neo has worked as a content marketing manager and web editor in the learning and development industry for several years.

Because just as content marketing (blogs, articles and white papers) builds loyalty, brands, and profits, so do online course offerings.

She also works as a content marketing consultant and freelance writer - find out more at AllisonBoyer.com.

Companies are looking to social media and other means such as content marketing to fit into their existing structure and business operations.

We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.

According to the Content Marketing Institute & MarketingProfs» B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America report, 84 % of B2B marketers said they used Facebook as a content marketing tactic, but just 30 % said their efforts were effective.

As content marketing expert Ann Handley said in an interview that we conducted, «SEO and content marketing are BFFs.»

As Content Marketing Institute Founder Joe Pulizzi puts it, «Don't build your house on rented land.»

I feel that as content marketing organizations mature, they will bring more and more journalism talent within their fold.

Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success — powered by what is now known as content marketing.

This post will explore the pros and cons of video as a content marketing tactic and will offer examples and best practices that digital marketers can look to for support in their own video content marketing.

As a content marketing consultant, he's worked with or spoken at the United Nations, the Weather Company, Wix, Entertainment Weekly and others.

As our content marketing research indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge.

And as content marketing seeks to educate consumers at each stage of buyer journey, we can track and measure ROI from the first touch to the last conversion, including retention and upsells.

While direct revenue options have been traditionally thought of as part of the media company model, indirect revenues fall under the approach known as content marketing, or creating content and building relationships with audiences to fund organizational business goals.

Make the case for better user experience as a content marketing tactic.

As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes, the World Economic Forum and others.

Instead, it's better to invest in advanced SEO techniques such as content marketing, link building, and optimizing for on page as well as off page SEO.

«As content marketing evolves, the demand for quality writers has skyrocketed along with their fees, and I see that demand continuing to increase over the next several years.

As content marketing professional, Tavis Bucklin puts it, «Video allows for a personal connection that is hard to make any other way outside of physically meet that person.

As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas.

Pulizzi and his wife, Pam Kozelka, co-founded what is now known as Content Marketing Institute (CMI) in 2007.

In 2010, they pivoted to focus on training and officially became known as Content Marketing Institute.

So we're always talking about, as a content marketing team, how can we push the boundaries in terms of showing great design but also doing something that feels a little bit outside of the box?

Yes, it encompasses a lot of tactics, but it's not as «new» to some brands as content marketing, and you usually know what you can expect when you invest in PR.

As the Content Marketing Institute so eloquently describes, content marketing is the natural reaction to this rejection of traditional marketing by consumers.

Not exact matches

These different content elements are all important in marketing, one as important as the next, to create complete and well rounded content.

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

The company has often been criticized for spending too much on content as it tries to aggressively gain subscribers outside the United States, its main market.