Sentences with phrase «as customer lifetime value»

The question of calculating lifetime value (LTV), also known as customer lifetime value (CLV), sooner or later pops up before the developers of mobile games and apps.

Not exact matches

This focus on lifetime value has created both a big job market (according to a search on LinkedIn, more than 2,800 «customer success» - related job openings exist), as well as spawned a hot new product market.

For just about any growing company in this «as - a-service» world, two of the most important metrics are customer churn and lifetime value.

The book has more of a consumer - goods angle, but many of the ideas explored — such as measuring customers» lifetime value — also apply to business - to - business settings.

They will want to examine metrics such as gross margin, website traffic, revenue growth and customer metrics such as acquisition costs and lifetime value — and the history associated with each.

For example, they need to know the costs of acquiring a customer as well as the lifetime value of a customer.

Then they must disclose information such as how much they spend to acquire users, each customer's lifetime value, and how much cash they have on hand.

«We've been working closely with industry leading brands, pioneering mobile engagement as a way to deepen customer relationships, grow revenue, loyalty and customer lifetime value.»

In its S - 1 filing, Match explains that it acquired The Princeton Review because «it relies on many of the same competencies as our dating business, such as paid customer acquisition, a combination of free and paid features, deep understanding of the lifetime values of customers, and strong expertise in user interface development.»

According to SEC filings, Match said the education businesses, «relies on many of the same competencies as those relied upon by our Dating business, such as paid customer acquisition, a combination of paid and free business models, a deep understanding of the lifetime values of customers and a strong expertise in user - interface development.»

We may think of ourselves as «valued» customers, but the banks and their data mining... [Read more...] about Why The Chase 5 - 24 Rule Is Worse Than Amex's Once Per Lifetime

When your cost - per - install figures rise above your customer lifetime value, as they have for most of the mobile games industry, that's when you're in trouble — at least according to Michael Velkes» Casual Connect Tel Aviv 2015 lecture.

Secondly, a paid model sets a lid the potential lifetime value of a customer, as it's close to impossible to monetize players who already paid for the game.