Compliments your existing marketing strategies such
as drip email campaigns and neighborhood farming.
Not exact matches
Also called Sales Engagement Platform, these solutions for prospecting are more granularly focused on activities such
as call tracking / automation, behavior tracking across company - owned media,
drip email campaigns, and alerts associated with prospect / employee movement.
At DiscoverOrg, this might take the form of a data enrichment and matching exercise, a custom buildout to support changes in a go - to - market strategy, or something
as simple
as a workshop on how to overcome
email deliverability issues or how to write
email sequences for a
drip campaign.
Instead, write a series of 8 - 12
emails as a «
drip campaign» to slowly introduce them to you and your books.
With a full suite of tools such
as email drip campaigns, customer journeys, custom reporting, e-signatures and much, much more, Lawmatics is the ultimate tool for managing the business of your law firm.
If your
drip campaign isn't personalized, it could lead to potential clients marking your
emails as spam, where they will eventually be sent automatically by Gmail.
As you design your
email drip campaign and begin to nurture those real estate leads, be careful not to
email your list too frequently, because the unsubscribes will go up and potential leads will feel put off.
Lead incubation requires multiple «touches,» some of which can be automated (like
email drip campaigns) while others can take a more personal approach (such
as alerting someone to an upcoming event of personal interest; i.e., «Saw this and thought of you...»).