Sentences with phrase «as loss leaders»

Its Kindle e-reader and Fire tablets were viewed as loss leaders, with the real prize the sale of additional content consumers would buy to consume on them — from the Amazon e-commerce retail ecosystem of course.

But the bottom line is that Google isn't positioning the Pixel phones as loss leaders to sweep up new Android - curious consumers.

Accordingly, many performers resigned themselves to releasing albums as loss leaders, taking what little revenue they could muster and hoping the songs would encourage fans to attend concerts, buy T - shirts, and so forth.

You can also read more about using prints and smaller originals as loss leaders here: How to Sell a $ 10,000 Painting Online.

The key to using lower - priced prints as loss leaders successfully is to commit to following up with your new collectors.

In effect, they're claiming that the foreign strays serve as loss leaders for their less desirable but still adoptable longer - term residents.

Part of the problem is that disposable potty pads have traditionally been used by mass merchants as loss leaders, so pet specialty retailers are getting edged out of this market, Bledsoe says.

While there will still always be a niche for active management with a proven track record or strategies that an ETF can't employ (which are few), as outflows continue, the cost structure of many of the largest mutual funds will become less attractive and firms will have to either continue to run them as loss leaders, increase add spending — or actually outperform benchmarks, which decades of research has shown to be very difficult.

You might say these ETFs act as loss leaders for the industry.

In particular, this lets retailers sell books for less than they paid, as loss leaders.

It started with Amazon discounting e-books as loss leaders to spur the adoption of e-readers (Kindles, specifically).

BTW: As Amazon continues to sell huge numbers of titles below cost and uses them as loss leaders to entice sales on other segments of its website, what will be the long - term effect on a thriving and robust literary marketplace?

That's the big problem in dealing with the everything store: Amazon uses the indie authors» ebooks as loss leaders.

(Retailers had always had the freedom to discount as they saw fit from the publishers» suggested retail prices in the past, and Amazon had in fact been selling many Kindle titles as loss leaders.)

WalMart might decide to start using books as loss leaders.

But expect that if e-books come to be treated as main sources of publisher revenue rather than as loss leaders, or as sub-rights-books subsidized by the print versions: Expect e-book prices to rise.

I am using them as loss leaders, setting them out into the cold world as a way of getting my brand recognition started.

I suppose you could consider your first few books as loss leaders, losing most of your rights, but that's hardly an attractive option.

The alternative, as you say, is to basically accept the paperbacks as loss leaders and advertising items that float around, taking that 24 cents and just being glad that book is out there.

That's a problem for book publishers, considering e-books are the fastest growing segment of the publishing industry — and Amazon has a reputation for driving down the cost of e-books, treating them as loss leaders as a way to sell more Kindle devices.

But Uber could think of these nights as loss leaders.

With these products, the manufacturers regard the handles or the printers as loss leaders because the long - term revenue comes from selling the razor blades and ink cartridges.

In the 60s, 70s, and 80s touring was primarily seen as a way to promote new records; in fact, tours often served as loss leaders for record sales.

In a passage starting on p. 160, Ravitch presents the involvement of New York hedge - fund managers in charter schools at the beginning of a messy discussion of colocation of charter schools in New York City, the ties between charter schools and tax credits, similar ties with investment - based visas, real - estate operations with charter - school education as a loss leader, and the ideology of profit - motivated charter - school model laws pushed by the American Legislative Exchange Council.

I already touched on the idea of using a free ebook (a short story, a novella, or even a full - length novel) as a loss leader, the idea being that you can sell more of your other books by giving away free samples.

At 30 - 60 cents, it's always felt (to me) that you can get more out of giving the novel away for free (basically using it as a loss leader to encourage sales of other books, an established and effective technique for many authors publishing series).

In fact, it is best if you look at the print version of your work as a loss leader.

That way you use the advertised book as a loss leader in the hopes that readers will buy the other books in the series.

Sometimes, authors choose the no - DRM option because an author might use this piece of work as a loss leader, or to get the book into the public market no matter what.

The first book in a series, or some short stories, as a loss leader to try to increase your reader base, maybe.

I keep my first book in a series priced at 99 cents as a loss leader.

They proposed that indies use one book as a loss leader and forgo immediate profits for long term ones.

Yes, they might make the latest Big Name Author book 99 cents as a loss leader — but those books are already selling well, even in an indie - dominated ebook world like we have right now.

Amazon's tactics should also be examined, and in my opinion, criticized, because Amazon's choice to use ebooks as a loss leader to lock users into the Amazon infrastructure for EVERYTHING is unquestionably harming the ebook market.

People who had successfully used the KDP program had noted that it was often helpful in the selling of other works; you will see many authors sell a novel for.99 as a loss leader, while their other works are priced much higher.

They are becoming dependant on a system that is not sustainable by itself, that is used as a loss leader by Jeff Bezos.

Amazon had pretty much cornered the e-book market by using either the Kindle, or the content, or both (depending on who you talk to) as a loss leader.

(So in the end, Amazon would not gain the temporary advantage by offering WGW as a loss leader).

The Kindle Fire was sold as a loss leader, meaning that it cost more for Amazon to make the things than what they made from selling them.

But are they really killing a huge cash cow (from their point of view), or is the whole book - selling business simply running now as a loss leader to get consumers buying * everything * from Amazon?

They use books as a loss leader to sell electronics, bicycles, groceries and hundreds of other products.

LO: Amazon is definitely using books as a loss leader.

I also recognize the fact that Amazon is a gigantic corporation — and perhaps even one that is using books as a loss leader for other products — and there are risks of having a lot of market power concentrated in the hands of single entity.

Yes we know that Hachette and big 5 trad publishers want agency model and Amazon don't want to selling ebooks as loss leader forever.

Also, check your credit card terms; many have a «warranty extension» policy built into them to encourage you to make large purchases on the card — and the fact that they can afford to offer this essentially as a loss leader tells you what warranty extension is really worth in the average case.

But Florida continues its state mandate to offer dog racing as a loss leader and couple it with other forms of betting.

The issue is that Florida's mandate forces tracks to offer live greyhound racing as a loss leader for more viable forms of betting.

The dogs involved in this venture were headed to one of the many participating pet supply stores that use rescue dogs as a loss leader to attract shoppers.

By essentially using crypto trading as a loss leader instead of its primary business like Coinbase and other apps, Robinhood could substantially expand beyond the 3 million users it already has.

By running the crypto side of the business as a loss leader Robinhood could rapidly expand its customer base.