This area, I predict, will continue to grow, especially
as marketers look to differentiate their content and to find for new ways to demonstrate the knowledge and experience of their lawyers.
Video CPMs are inflating
as marketers look for quality inventory and struggle to measure effectiveness.
Not exact matches
These open and mostly free platforms
looked like salvation to
marketers in those dark days, even if it was already clear that dealing with them would be «like having an angry tiger by the tail,»
as candidate Obama presciently put it at the time.
We frequently
look at market share in our Place Insights product for
marketers, to understand how a company, such
as a fast food chain or a hotel group, is winning or losing against its competitive set.
Andrew Chen, who adopted the term in 2010, described growth hackers
as «a hybrid of
marketer and coder, one who
looks at the traditional question of «How do I get customers for my product?»
As business owners,
marketers and product folks, we like a funnel that
looks very linear.
The true nature of this PR disaster is complicated, but when we
look at it
as entrepreneurs, CEOs and
marketers, what's really important here is how Facebook decided to respond.
It's
as useful for business owners and
marketers looking to captivate customers
as it is for novelists and movie pros.
Vertical videos, long considered a vexing eyesore when uploaded to YouTube amid two gaping black bars — and which even spawned a popular meme known
as Vertical Video Syndrome — are suddenly
looking like the favored orientation du jour for video platforms,
marketers and media companies alike.
Often referred to
as ABM, account - based marketing is becoming a key technique for B2B
marketers looking to adopt a more sustainable approach to nurturing prospects and clients.
Though the difference is small, it could explain the revived focus on goal - setting
as more and more
marketers are
looking to drive efficiency by setting concrete objectives.
I believe we've hit a bottom in print's decline
as more
marketers look to cut through the digital clutter with (what else?)
What these tools are good for is just to help content
marketers, without any subject - matter expertise, competence or vetting ability, to easily find stuff that
looks great from the title and to regurgitate it to the web
as extra noise with no added context or value at all.
We're seeing more and more email
marketers starting to take a strong
look at crypto
as a payment option for their marketing needs and Bitcoin Cash is just the start for us....
This post will explore the pros and cons of video
as a content marketing tactic and will offer examples and best practices that digital
marketers can
look to for support in their own video content marketing.
Our clients see us
as inbound advisers and trusted confidants and strategists — so we're
looking for a smart, passionate inbound
marketer to help lead 3 - 5 client projects.
As we did in our annual, more global study, we spent a good deal of time in this research looking at the differences between the marketers who rate themselves highly in terms of overall content marketing effectiveness (the «most effective») versus those who rate themselves as least effective to understand the gaps and identify best practices for paid content promotio
As we did in our annual, more global study, we spent a good deal of time in this research
looking at the differences between the
marketers who rate themselves highly in terms of overall content marketing effectiveness (the «most effective») versus those who rate themselves
as least effective to understand the gaps and identify best practices for paid content promotio
as least effective to understand the gaps and identify best practices for paid content promotion.
As marketers, we're always
looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming.
The CMI
as it's known amongst content
marketers, is the place to go when you're
looking for authoritative statistics regarding content marketing and predictions of where the industry is going.
As a savvy small - brewery
marketer, you're probably
looking for the best way to get the latest industry news and trends.
What is the current market landscape and what is changing Beverage markets continue to become more competitive and sophisticated
as manufacturers and
marketers increasingly
look to deve...
As made popular by
marketers today, you may also
look to employ storytelling by telling the story behind your team, product, or service!
Marketers looking to get a handle on social media
as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs.
If you're a self - employed professional or content
marketer looking for ways to build your business and establish yourself
as an authority in your field, you'll enjoy my recent interview with Anne Janzer.
Staying active via social media platforms such
as Facebook, Twitter, Google + and the likes is crucial for an author or a book
marketer who's
looking for ways to enhance marketing skills and sell books in a better way.
-- Experts say they're a headache, issuers rarely offer it, yet the co-signed credit card may be making a comeback
as a more - regulated industry searches for lost profits... (more) 4 questions to ask before you co-sign on a credit card — Explore alternatives and find out what you're in for with these questions for anyone who asks you to be a co-signer on a credit car or other loan... (more) Issuer of 79.9 percent interest rate credit card defends its product — Subprime credit card
marketers are
looking for ways around new restrictions on sky - high fees for bad credit cards.
Also known
as webinars or web conferences, these remote «live» presentations were the second most popular lead generation tool for B2B
marketers in 2007, according to MarketingSherpa (to assist firms
looking to launch a webinar program, eLawMarketing recently launched a law firm webcast service).
Clearly, this is an extremely valuable tool when it comes to networking with other legal
marketers, attorneys, and members of the media that may be
looking to use you
as a source.
Beyond the search giant, which has assiduously courted the buy side
as it
looked to be seen
as less of a «frenemy» over the past two years, Pandora (NYSE: P), Vevo Hulu and Fox (NSDQ: NWS) Interactive Media's video game and entertainment unit IGN are viewed
as examples of good salesmanship cited by
marketers and agencies in Myers report.
When Facebook started testing auto - play, it was upfront about
looking for ways to give the feature to
marketers as well
as users.
As a
marketer with 15 years of experience, the annual budget has become a challenge I
look forward to.
Whether the recruiter
looks at all of your videos or just one, you can use YouTube
as a way to present yourself
as a
marketer, salesperson, public speaker and broadcaster.
Your prospective employer expects you to know quite a bit
as a digital
marketer, so we've gathered 15 media experts to tell you what they are
looking for in new hires.
So now that we're running with this metaphor of you
as the great product and the interview
as your marketing opportunity, let's
look at how to approach your interview like a
marketer.
For example if you're hoping to be hired
as a social media
marketer in the non-profit space, your hiring manager is
looking for strong social media results and thinking of their limited budget.
A good recruiter would always know the difference and
look for qualities that separates a
marketer from sales, such
as «A person who sees the overall picture of a product, conducts an in depth market research and prepare a proper plan to augment sales is a marketing person and a person who just focuses on selling a product and meet the assigned target is a sales professional».
-
As a business writer, journalist, graphic designer, and digital
marketer, I'm often courted by clients
looking to get the «most...
«Provide four or five bulleted points under each employer in the experience section of your resume to show what you have achieved for each employer
as far
as measurable results,» says Robinson, who asserts that any
marketer — from entry - level to senior executive —
looking for resume help can use this strategy.
Realtors and
marketers were still
looking at social media
as a networking tool — a place to be social — but what some were
looking at was a way to build brand awareness.
But Baskin warns that too many
marketers are
looking at customer conversations in a vacuum and not
as an ongoing experience.
As a professional
marketer you should be showing your data to anyone with eyeballs that's willing to
look at it.
Yes they do have lots of content on them and may be «busy»... but that's to our eye
as the
marketer who is
looking at the page with a totally different mental frame than a buyer or seller.
So, one thing I learned years and years ago was that what we (
as the
marketers) thinks
looks «good» versus what performs are often two different things.
As marketers, we are always
looking for that silver bullet; the one system or tool that will solve all of our communication problems.