Sentences with phrase «as more ad»

The catalysts behind these optimistic projections are increased PlayStation Plus subscriptions as well as more ad revenue.

Not exact matches

Increased marketing automation will pay dividends for consumers, too, who are more likely to see relevant ads and feel as though brands care about their interests.

That's certainly true at big entertainment sites, such as YouTube and MySpace, where clicks directly translate into more ad revenue.

Even after a return to (low) growth, Yahoo will continue losing share of the worldwide search market as other players — including Google, Baidu, Microsoft and Sohu — grow their search ad businesses more quickly,» the market research firm reported Monday.

Online anonymity is gaining traction and will become more and more important as the reach of the gov, hackers and target ads increase.

Notifying the public with newspaper ads in New York for six weeks, as required by state law, can cost over $ 1,000 in more expensive counties, according to Horwitz, or more than five times the cost to file the LLC in the first place.

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

It doesn't take more than a second between the time you look up a product on one site and find it as an ad on your social feeds.

Online discussion forum Reddit has landed its largest funding round ever as it expands its ad business to generate more revenue from a growing user base.

«The publications were always an opportunity for us to learn more about our platform, as well as to rolemodel what other publications can do,» Williams told Ad Age.

One of the first YouTube - exclusive campaigns by a major brand, the clip earned a spot in the Guinness World Records as the most viewed online ad ever, with more than 25 million views in less than two months.

What's more, if people spend less time on the platform, they won't see as many ads.

Anything you can do to improve the user experience — such as enforcing higher standards and designing more user - friendly ads — will benefit everyone involved.

As consumers tire of standard flash and display ads, custom ad units and interactive formats help communicate information in more engaging ways.

As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more time using Messenger — and seeing ads and conducting commerce there — if they can get their families together in one digital location.

- Social plugins, such as our Like and Share buttons, which make other sites more social and help you share content on Facebook; - Facebook Login, which lets you use your Facebook account to log into another website or app; - Facebook Analytics, which helps websites and apps better understand how people use their services; and - Facebook ads and measurement tools, which enable websites and apps to show ads from Facebook advertisers, to run their own ads on Facebook or elsewhere, and to understand the effectiveness of their ads.

Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.

Generico now knows which image to use as it invests more advertising dollars in its website, GDN, print ads, business cards and even TV commercials.

Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider the ad intended to make a «patriotic» statement and aimed to make the company a household name throughout the country as it expands and opens more stores in the US.

Facebook will label all political ads in the UK as it tries to become more transparent in the wake of the Cambridge Analytica scandal.

As the owner of the largest Internet search engine and digital ad network, Google stands to make more money if more people can get online.

More than four - fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.

Reaching customers became easier during the recession as the cost of advertising time dropped, meaning companies could buy more ads.

Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.

The need to figure out a new approach is only getting more pressing, as ad - blocking software spreads from desktops to mobile devices.

The small business package includes Recruiter Lite, a more affordable version of LinkedIn's signature recruiting software; as well as the ability to post sponsored job listings that get 30 to 50 percent more applicants; and create a custom employer page and targeted ads to spread the company talent brand and turn existing employees into brand ambassadors.

The walled - garden nature of Facebook in particular has come under scrutiny, as they've recently had significant problems regarding the accuracy and efficacy of their advertising methods, with several big brands opting to reduce their ad spend on the site until more accurate metrics are released.

As desktop use, traditional ads and virtual payments on apps and games like those published by Zynga slow down, many analysts say the company's mobile business, commerce features and new external ad network will more than make up for it.

Thompson and others, however, argue that given the amount of resources Facebook is throwing into video, it is bound to solve these problems eventually, and doing so will make the platform — as well as other strong contenders such as Snapchat, which claims 10 billion video views a day — far more competitive when it comes to bidding for traditional consumer ad spending.

Gotlieb clarified that nobody at GroupM believes the company should be giving away personally identifiable information, but said that the practice of grouping and labeling a swath of individual consumers, known as audience profiling, «should be used as a good» to show consumers ads they are more likely to find useful.

For example, the drastic reductions in organic reach from Facebook Pages were viewed as ways to try to push more companies toward paid ads.

Traditional marketing tactics, such as paying to create and distribute new ads, are still common even though The Guardian reports that a person is more likely to summit Mount Everest than click on a banner ad.

NBC is expected to draw a pretty sizable digital audience this year, as more and more people stream live content, and those high expectations are evident in the fact that the network's digital ad sales are up 33 % over the 2012 Summer Olympics.

You've got to track what's in someone's cart, you have to handle orders, and there's just generally more functionality going on that's harder to manage on the server side, particularly when it comes to traffic spikes you might get at certain times, such as on Black Friday, during holidays, or after a big ad is aired.

If you're an advertiser who drives website traffic through pay - per - click (PPC) ads, you may or may not see a small decline in your click - through rate (CTR) as paid ad listings become more obvious to search users.

One of the more powerful features of Facebook ads we started to leverage this year is what's known as website conversion optimized bidding.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

As a product, Synctag has evolved past the digital marketing segment to more focused solutions in analytics, digital asset audits, and platform aggregation across web and considering the current product line to be able to provide data sets to help brands make much more value from the ads across the social media platforms.

A quarter (25 percent) of all Facebook users have made a purchase after clicking on a Facebook ad, and twice as many (49 percent) say they follow local small businesses on Facebook — more than the 39 percent who follow major brands or companies.

Since then, the airline has rolled out dozens more experiential ad campaigns across social media, reinforcing its brand as personable and helpful.

SAN FRANCISCO, Nov 9 - Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.

If people could buy them as easily as you buy an Adwords ad, maybe many more small companies would,» notes Friedman.

Other ads will follow in 2018 and the campaign also includes a big social media component as Walgreens looks to try to win over more young women.

The first: 70 percent of consumers prefer getting to know a company via content marketing rather than ads, but (and this is the surprising part) brands spend more on advertising than on content such as articles, according to ContentPlus.

With more and more media being viewed online as opposed to traditional television, which ad do you think will be more effective: the 30 - second one that consumers press the «skip» button just halfway through watching?

Advertisers and publishers are being threatened with more ad revenue losses as two ad blocking companies are about to launch new mobile - focused ad blocking technologies beyond desktop blocking.

Kolondra also said Opera is not talking with its mobile - operator partners about instituting the feature in its (far more widely used) mobile versions — many operators are controversially experimenting with blocking ads at the network level rather than in the browser, partly as a way of getting publishers and ad networks to give them a slice of their revenue.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

Google's YouTube is aiming for a bigger part of the $ 70 billion annual TV ad budget, as more viewers turn toward watching YouTube on television screens through devices like digital media players, Google Chromecast, and video game consoles.

Greenfield noted there is a downside to increasing the number of mobile ads: they clutter users» news feeds, and as a consequence, are more likely to irritate people.